VP of Trade Marketing at Recess | USA | $220K/yr – $250K/yr

Recess

VP of Trade Marketing

USA (Remote)

$220K/yr – $250K/yrSenior Level10+ years expFull time

Posted 4 months ago

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Job Summary

Drive Recess’s trade marketing at VP level, aligning retail strategy, plans, and in-store activation to grow national and regional distribution.

Own the ABP process and retailer-facing storytelling in collaboration with Sales.
Must-have: 10–15+ years of CPG experience with national retail and trade marketing strategy.
Standout: Leads and scales a cross-functional trade marketing organization and in-store activation framework.

Job Description

Responsibilities

Lead the Annual Business Planning (ABP) process in partnership with Sales leadership
Develop retailer-specific growth plans for key national and regional accounts
Align marketing campaigns with retail distribution priorities and merchandising opportunities
Build commercialization strategies for new product launches and key seasonal moments
Own all retailer and distributor-facing storytelling in collaboration with Sales
Develop best-in-class sell-in decks for line reviews and retail partnerships
Translate brand campaigns into compelling B2B narratives
Ensure retailers clearly understand the velocity drivers behind the brand
Lead and scale the trade marketing organization
Develop in-store activation frameworks and merchandising standards

Requirements

10–15+ years of CPG experience, preferably in beverage
Deep expertise in national retail and trade marketing strategy
Highly structured and disciplined operator
Strong executive presence in retailer and distributor meetings
Exceptional cross-functional collaborator
Calm, strategic leader capable of managing complexity

Benefits

Competitive health, dental, and vision insurance.
Mental health and wellness resources.
401K with company match.
15 days of PTO annually, plus company holidays and volunteer time off.
Discounts on all Recess beverages.
A culture that values creativity, inclusivity, and balance.
Paid parental leave.

Recess

3.0 Glassdoor

Recess is defining a new multi-billion-dollar CPG category focused on healthy relaxation. Our platform includes Recess Mood magnesium-based beverages, Recess Zero-Proof Craft Mocktails, and Recess Mood Powders formulated with calming functional ingredients that support stress relief and emotional balance throughout the day.Backed by strong secular trends in mental wellness and alcohol moderation, Recess is building a scalable omni-channel brand with nationwide retail expansion, category-leading velocities, and a proprietary concentrate-driven supply chain.

Founded in 2018

New York, New York, USA

136 employees (16 in marketing)

takearecess.com

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