Responsibilities

• Develop and execute enterprise Search Engine Optimization (SEO) and GEO/AEO strategy to increase visibility and traffic.
• Establish and own a unified, enterprise-wide roadmap aligned to business objectives and informed by the changing SEO and AI discoverability landscape.
• Act as the subject matter expert for the organization, evangelize SEO/GEO best practices, and actively bring the latest insight to the organization on algorithm updates, AI driven search tends and emerging GEO practices.
• Implement on-page, off-page, technical, and content optimizations across BNY websites and other touchpoints in support of the overall strategy.
• Partner with Marketing Content teams as advisor, bringing structural and keyword insights to improve performance.
• Use analytics tools to measure and analyze discoverability performance; deliver regular reporting on results and identified/prioritized opportunities.
• Support organization’s transformation, e.g., website transformation, evolving the Content Discoverability function.

Requirements

• Bachelor’s degree.
• 5-8 years of enterprise SEO leadership with demonstrated success.
• Expertise in on-page, off-page, technical, content, and local SEO.
• Proficiency in SEO tools and web analytics, plus emerging expertise in AI-assisted content discovery.
• Experience using data to inform strategy and to develop impactful go-to-market approaches.
• Experience partnering with cross-functional teams (marketing, content, creative, engineering, analytics) as a subject matter expert; demonstrated experience in communicating complex subject matter to non-technical audiences.
• Experience with website migration and multilingual sites.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.