Responsibilities

• Develop and lead overall customer acquisition marketing strategy, including digital, performance, and partnership marketing, informed by customer research, competitive insights, and analytics
• Lead strategy development and execution across paid search (Google), paid social (Meta, TikTok), and programmatic channels
• Serve as subject matter expert for new business pitches, contributing to strategy development and communicating Elevate's capabilities to prospects
• Drive e-commerce revenues while also leveraging web and social platforms to generate new customer and sales leads
• Manage and optimize full-funnel campaigns to achieve aggressive growth targets
• Develop and implement innovative testing frameworks to continuously improve media performance
• Establish and track key marketing KPIs, providing regular reporting and performance insights to stakeholders
• Collaborate with Elevate property partners to develop multi-channel approach & GTM strategies to generate 1st party data & grow Elevate CRM database
• Develop and execute comprehensive email marketing strategies to drive customer acquisition, engagement, and retention
• Implement processes for data flow automation to optimize lead scoring and routing for the sales and the CRM teams

Requirements

• 10+ years of experience ideally in live events, hospitality, entertainment or destination marketing - with a focus in digital media with deep expertise in paid search, paid social, and programmatic advertising
• Demonstrated success leading biddable media strategy for major brands
• Advanced knowledge of Google Ads, Meta Ads Manager, TikTok Ads, and major DSP platforms
• Strong analytical skills with the ability to interpret complex data sets and derive meaningful insights
• Experience with media mix modeling, attribution, and testing methodologies
• Excellent client management and presentation skills
• Strategic thinker with the ability to connect media tactics to broader business objectives
• Proven track record of driving measurable results through innovative media approaches
• Ability to manage multiple priorities in a fast-paced environment
• Team-first attitude with high emotional intelligence and problem-solving capabilities

Benefits

• Medical, Dental, Vision, Life, Short-Term & Long-Term Disability Insurance + FSA, HSA, and more
• 401k Employer Match after meeting eligibility requirements
• 14 Paid Holidays
• Unlimited PTO