Responsibilities

• Craft Via’s product narrative by creating clear, differentiated, and exciting messaging and positioning across our portfolio of products (Remix, Via, and Citymapper).
• Partner with Product leadership to align roadmaps with customer needs and market trends while ensuring all go-to-market plans are grounded in deep product understanding.
• Lead product launches that inspire customers and drive growth, including narrative development and execution across key touchpoints.
• Enable GTM teams to win by delivering messaging, playbooks, and demos that improve close rates, win rates, and deal velocity.
• Collaborate with Communications to create narratives and messages that influence Via’s media coverage, analyst reports, and market perception.
• Collaborate on content strategy to deliver high-impact materials that engage buyers from awareness through decision.
• Advance thought leadership by creating compelling content and engaging in speaking opportunities that reinforce Via’s position as the category leader.
• Establish and track OKRs and KPIs for team performance, launch outcomes, and GTM effectiveness, using those insights to continuously improve.
• Create replicable tools and processes to support efficiency and scale.

Requirements

• Minimum of 13 years of Product Marketing experience in B2B or B2G environments, with a proven record of creating differentiated positioning and driving measurable business impact.
• Strong strategic thinking paired with executional excellence — you can shape a vision and roll up your sleeves to make it happen.
• Proven ability to partner cross-functionally with Commercial, Product, and other cross functional leaders to align strategies and outcomes.
• A customer-first mindset and passion for creating market-defining stories that inspire and sell.
• An ability to create measurable impact - and then build systems and processes to replicate success.
• Deep curiosity about how the product works, the role it plays in solving customer pain points, and what makes it truly unique.
• A sense of urgency, extreme ownership, and a bias for action, staying hands-on to do whatever it takes to drive impact.
• Creative, resourceful, and energized by a fast-paced, high-growth environment.

Benefits

• We are proud to offer a generous and comprehensive benefits package, including free medical plans and 401K matching.