Responsibilities

• Define the overarching product marketing strategy for Amplifi’s portfolio, including positioning, messaging, value propositions, and competitive differentiation.
• Build and scale a unified narrative for Amplifi’s solutions that resonates with clients, internal teams, and industry partners.
• Lead the creation of high‑impact sales enablement materials, product playbooks, case studies, and thought leadership content.
• Architect and oversee end‑to‑end go‑to‑market plans for new and evolving solutions, ensuring alignment across Product, Activation, Commercial, and Client Success.
• Drive launch excellence—establishing repeatable processes, KPIs, and feedback loops that accelerate adoption and revenue impact.
• Partner with Commercial leadership to identify market opportunities, refine pricing/packaging, and optimize revenue strategy.
• Serve as one of Amplifi’s market intelligence leader—synthesizing client needs, competitive insights, and industry trends to inform product and sales strategy
• Identify whitespace opportunities and emerging client challenges that can be addressed through new or enhanced solutions.
• Champion a culture of innovation by bringing forward market‑validated ideas that strengthen Amplifi’s commercial advantage.
• Own product‑level performance storytelling—connecting solution adoption, client outcomes, and revenue impact to Amplifi’s strategic objectives.

Requirements

• 10+ years of experience in product marketing, media, ad tech, commercial strategy, or related fields within a complex, fast‑paced environment.
• Demonstrated success leading go‑to‑market strategy and commercialization for scaled products or solutions.
• Proven ability to influence senior executives, drive cross‑functional alignment, and lead through ambiguity.
• Deep understanding of the media ecosystem, trading dynamics, partnerships, and technology‑enabled marketing solutions.
• Strong strategic storytelling skills with the ability to translate complex offerings into compelling narratives.
• Experience managing teams and developing talent.
• Advanced proficiency in market analysis, product positioning, and performance storytelling.

Benefits

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.