VP of Product Marketing at Replit | Foster City, CA

Replit

VP of Product Marketing

Foster City, CA (Hybrid)

Salary Not AvailableManagerFull time

Posted 3 months ago

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Job Summary

Drive product marketing strategy and cross-functional launches at Replit, balancing AI/infra tech depth with broad audience storytelling.

Must-have: 15+ years in B2B tech marketing with 7+ years leading PMM in high-growth AI/infrastructure firms.
Standout: Proven ability to align Product, Engineering, Sales, and Marketing at scale and build competitive intelligence programs.
Standout: Expertise spanning product-led and sales-led GTM with strong multi-persona messaging and commercial impact.

Job Description

Responsibilities

Own Replit's product positioning and messaging.
Drive product launches end-to-end — from early roadmap integration with Product and Engineering through to the go-to-market execution that drives awareness, adoption, and revenue.
Develop messaging frameworks that work across a complex audience landscape: technical users, non-technical builders, and enterprise buyers.
Pressure-test positioning continuously and evolve it as the market moves.
Build competitive intelligence program — battlecards, win/loss analysis, market landscape maps.
Enable Sales with content and tools they actually use (pitch decks, one-pagers, objection handling guides, ROI frameworks).
Create sales enablement materials and build feedback loops with Sales to stay current.
Support both PLG and SLG go-to-market motions and collaborate with Consumer and Growth Marketing.
Translate technical depth into plain-speak storytelling for non-technical audiences.
Set a high bar for content quality across launches, blogs, analyst briefings, and competitive one-pagers.

Requirements

15+ years of marketing experience with at least 7 years leading product marketing teams at high-growth B2B technology companies, ideally in AI, infrastructure, or platform businesses
Deep experience working across both product-led growth and sales-led go-to-market motions — you understand the mechanics of user acquisition, self-serve conversion, and enterprise deal cycles, and how PMM drives impact across both
Exceptional positioning and messaging instincts — you've built frameworks that held up across complex, multi-persona audiences and translated into real commercial outcomes
Strong technical acumen — you can engage credibly with product and engineering leaders on topics like AI agents, cloud infrastructure, and software creation workflows, and you can turn that understanding into language that moves non-technical buyers to action
A track record of building competitive intelligence programs that measurably improved win rates and deal velocity
Proven ability to recruit, develop, and retain A+ talent — you've built PMM teams, not just managed them
High influence across cross-functional stakeholders — you know how to build trust and drive alignment with Product, Engineering, Sales, and Marketing peers without relying on positional authority
Comfort operating at AI-industry speed — you thrive in environments where the market shifts weekly, and you adapt your plans without losing strategic coherence
A portfolio of work that demonstrates a high bar for content quality — clear writing, sharp narratives, and storytelling that earns attention

Nice To Have

Experience at an AI or platform company where the product itself was changing how software gets built
Background in both B2C and B2B marketing — understanding how consumer brand momentum creates enterprise credibility
Experience with analyst relations (Gartner, Forrester) and shaping industry category narratives

Benefits

💰 Competitive Salary & Equity
💹 401(k) Program with a 4% match
⚕️ Health, Dental, Vision and Life Insurance
🩼 Short Term and Long Term Disability
🚼 Paid Parental, Medical, Caregiver Leave
🚗 Commuter Benefits
📱 Monthly Wellness Stipend
🧑‍💻 Autonomous Work Environment
🖥 In Office Set-Up Reimbursement
🏝 Flexible Time Off (FTO) + Holidays

Replit

0.0 Glassdoor

Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide and over 500,000 business users, Replit is democratizing software development by removing traditional barriers to application creation.

Founded in 2016

San Mateo, California, USA

297 employees (21 in marketing)

replit.com

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