Responsibilities

• Develop clear, differentiated positioning and messaging for our products, platforms, and solutions across key business areas, including advertising, betting, and sports technology.
• Translate complex technical capabilities into simple, customer-focused value propositions that resonate with buyers, partners, and internal stakeholders.
• Create and maintain core messaging frameworks, product narratives, pitch language, proof points, competitive positioning, and market-facing product stories.
• Ensure consistency of product messaging across sales materials, website content, campaigns, events, analyst briefings, PR, customer communications, and executive presentations.
• Lead go-to-market planning for major product launches, feature releases, market expansions, and strategic initiatives.
• Partner closely with product, sales, revenue, customer success, communications, growth marketing, field marketing, and Sales Marketing to ensure launches are coordinated, commercially focused, and measurable.
• Define launch objectives , audience segmentation, key messages, sales motions, enablement needs, campaign requirements, and success metrics.
• Help prioritize go-to-market efforts based on commercial impact, customer need, product readiness, and strategic importance.
• Partner closely with Sales Marketing to ensure commercial teams have the product messaging, narratives, proof points, and subject matter expertise they need to sell effectively.
• Work with Sales Marketing to help develop and refine sales enablement materials, including pitch decks, one-pagers, battlecards, objection handling guides, product explainers, customer use cases, talk tracks, FAQs, and training materials.

• Significant experience in product marketing, preferably in B2B technology, sports technology, advertising technology, media, data, SaaS, or related industries.
• Proven ability to lead product positioning, messaging, go-to-market strategy, and launch planning.
• Experience working with complex technical products and translating them into clear commercial narratives.
• Strong understanding of enterprise sales environments and how to support commercial teams.
• Experience partnering closely with product management, sales, Sales Marketing, marketing, customer success, and executive leadership.
• Strong writing, storytelling, and presentation skills .
• Ability to operate strategically while also being hands-on with execution.
• Experience leading, managing, or mentoring product marketing talent.
• Comfort working in a fast-moving, global, matrixed environment.