VP, Product Marketing

USA (On-site)

$215K/yr – $300K/yrDirector/Executive12+ years expFull time

Posted 4 months ago

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Job Summary

Product marketing leadership will define a differentiated platform narrative, own go-to-market releases, and drive data-driven competitive plays to improve win rates. You will partner with executive teams to align roadmap and messaging, equip sales with sharp materials, and lead a high-performing product marketing team.

Job Description

Responsibilities

  • Define and drive a clear, differentiated platform narrative that strengthens our competitive edge across buying groups.
  • Own all product release marketing, from positioning and packaging to launch strategy and full field readiness.
  • Create data-driven, field-ready competitive plays that improve win rates and expansion.
  • Partner closely with Product, Revenue, Enablement, and Marketing leadership to ensure roadmap, messaging, and execution stay tightly aligned.
  • Drive speed and agility in go-to-market execution, ensuring positioning evolves quickly as products, competitors, and customer expectations change.
  • Equip Sales and Customer teams with sharp messaging, objection handling, and differentiation grounded in market insight.
  • Lead, coach, and scale a high-performing team of product marketers, setting strong standards for clarity, rigor, speed, and measurable impact.

Requirements

  • 12-15+ years product marketing experience, ideally in B2B SaaS, marketing technology, or a closely related space
  • Proven track record of driving product awareness and adoption across various industries and segments
  • Ambitious problem solver with an entrepreneurial mindset, able to adapt to changing circumstances and be solution-oriented
  • Significant experience working closely with executive teams
  • A passionate champion for the voice of the customer
  • Clear, concise communicator with excellent written and verbal skills and a passion and superpower in storytelling through words and visuals
  • A master of storytelling and value driven messaging
  • Ability to execute fast-paced and dynamic projects in a highly organized manner
  • Bachelor's Degree

Benefits

  • You\'ll get competitive perks and benefits, from health & wellness to equity, to help you bring your best self to work.
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Attentive

3.6 Glassdoor

Attentive® is the marketing platform that knows personalized customer experiences require both powerful technology and the right people behind it. We help brands unify and deliver personalized SMS, email, and push experiences that drive authentic relationships and revenue growth.To learn more about Attentive or to request a demo, visit www.attentive.com

Founded in 2016
New York, New York, USA
1.5K employees (100 in marketing)
63% recommend to a friend
90% CEO approval

Traffic Signals

Monthly Visitors
836.2K
Monthly Google Ads Budget
$736.3K
Traffic Source Mix
Search
35.3%
Direct
53.1%
Referral
7.4%
Social
2.7%
Paid
1.4%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
75 (5% of company)
Median Career Experience
11.5 years
Median Tenure
2.4 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$863M
Last Raise
$470M
Secondary Market, 3 years ago

Funding History

  • Aug 2023
    Secondary Market
  • Mar 2021
    Series E • $470M
  • Sep 2020
    Series D • $230M

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