Responsibilities

• Define and execute the product marketing strategy, aligning with global objectives while addressing regional market dynamics
• Develop compelling product positioning and messaging that communicates Pixalate's unique value across trust and safety, fraud prevention, and compliance solutions
• Lead go-to-market planning and execution for product launches, feature releases, and market expansion initiatives across the region
• Build and maintain relationships with key industry stakeholders, including advertisers, publishers, agencies, and technology partners
• Translate complex trust and safety technology into clear, compelling value propositions for diverse audiences including advertisers, publishers, and platforms
• Create high-impact product collateral including presentations, case studies, solution briefs, whitepapers, and competitive analyses tailored to US markets
• Drive product naming, positioning, and messaging initiatives that differentiate Pixalate in competitive markets
• Develop and maintain comprehensive competitive intelligence, understanding how regional and global competitors position their solutions
• Maintain deep expertise in ad fraud, brand safety, privacy compliance, and trust and safety challenges specific to US markets
• Represent Pixalate at industry events, conferences, and panels as a product expert and thought leader