Responsibilities

• Full P&L accountability for DTC new customer revenue
• Meta as primary channel. Google Ads, TikTok Ads, AppLovin, and Snapchat Ads as supporting channels.
• Daily pacing, budget allocation, bid strategy, audience testing, and campaign restructuring across all paid channels
• Scaling daily Meta spend to $100K+ on a single brand while holding target ncROAS
• Hitting target ncROAS and increasing total ad spend, quarter over quarter
• Triangulating platform ROAS with incrementality testing and MMM to find the real number
• Lead the creative strategist team and editor bench. Set output SLAs per role.
• Ship 80+ net-new variants per week by Month 4, scaling to 150+ by Month 9
• Own the creative supply chain end to end: briefs, scripts, production, QA, testing, iteration
• Diagnose creative fatigue, hooks, scripts, pacing, and narrative performance in real time

Requirements

• You have personally managed $100K+/day Meta spend on a single brand as an employee
• You live in Ads Manager. Your daily pulse on the account is muscle memory, not a weekly report.
• You understand that CAC is not a constraint to protect, it is an output you can raise. You know how to improve margin, AOV, bundle mix, subscription stick rate, and second-order rate so you can afford to pay more than your competitors to acquire a customer.
• Creative volume is your weapon. You know volume matters, but you also know that a brilliant insight or a better hook can unlock more than a thousand new ad variants.
• You do not rely on agencies to do the thinking for you
• You ship imperfect ads on Thursday over perfect ads next Tuesday
• You speak in specific numbers unprompted. CAC, ncROAS, spend levels, hit rates. No generalities.
• You have a kill rule for losing ads and you stick to it
• You have scaled from $10K a day to $100K a day and you know exactly what breaks at each level
• You obsess over acquisition quality that retains, not just first-order ROAS

Benefits

• A product with real traction and a category poised for meaningful expansion
• Clean reporting line to the CEO. No matrix org, no dotted lines, no committees.
• Budget authority to move fast. Hire, fire, reallocate spend, and cut underperforming agencies without red tape.
• A CEO who supports and values growth, invests in the function, and gives you the runway to build
• A team of ~20 ready to be led by someone who knows what they are doing
• A path to meaningful equity outcomes within a defined window
• A fast-moving, profitable, self-funded company with real upside