The Heartland Roadshow

VP of Performance Marketing

USA (Remote)

$160K/yr – $200K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Lead multi-channel performance marketing across Direct Mail, TV, and paid social to scale growth, optimize CAC/ROAS, and manage a 6-person team.

  • Own end-to-end multi-market acquisition across channels.
  • Must-have: 8–15+ years in performance marketing with multi-market scaling and 5+ direct reports.
  • Standout: hands-on, data-driven leader expanding TV and direct-response into new markets.

Job Description

Responsibilities

  • Own and scale all marketing channels (Direct Mail, TV, Paid Social, Radio)
  • Optimize and improve CAC, ROAS, and overall marketing efficiency
  • Expand TV advertising across new markets and creatives
  • Build and scale paid social (Meta) campaigns
  • Develop and execute structured A/B testing strategies
  • Analyze performance across multiple markets and allocate budget accordingly
  • Lead, manage, and improve a team of 6 marketing professionals
  • Oversee creative direction and messaging strategy
  • Build reporting systems and dashboards for performance tracking

Requirements

  • 8–15+ years in performance marketing, growth, or acquisition roles
  • Proven experience scaling marketing in multi-market environments
  • Deep expertise in at least 2 of the following:
  • Direct Mail
  • TV Advertising
  • Paid Social (Meta)
  • Strong analytical mindset (CAC, LTV, MER, ROAS)
  • Experience managing teams of 5+ people
  • Ability to be both strategic and hands-on

Benefits

  • 401(k)
  • 401(k) matching
  • Dental insurance
  • Health insurance
  • Paid time off
  • Vision insurance