Responsibilities

• The VP – Media Strategy is a leadership role within the Syneos Health Integrated Media Team responsible for development and implementation of omnichannel integrated pharmaceutical media campaigns.
• Planning and communicating advanced omnichannel media strategy to clients of Syneos Health.
• The ideal candidate will exhibit proven success managing complex multimedia campaigns within the pharma/healthcare space while exhibiting a detailed understanding of the negotiation and implementation needed to extract maximum impact from any proposed strategic approach.
• This position will have a prominent client facing role and require excellent presentation and explanatory skills.
• Assist in the development and ensure accuracy of execution while delivering class leading programs that align and accomplish our client’s goals and objectives.
• Build trust and expertise with our clients and relay complex media topics in a way that is understandable for someone with little to no marketing and media experience.
• Passion for excellent optimization – lead our clients and recommending improvements and solutions to existing campaigns while helping to craft strategy for new initiatives.
• Act as the caretaker for our clients’ media investments and push to ensure maximum flexibility in how media dollars are deployed and optimized.
• Flawless execution is expected.
• Grow the team and ensure a positive proactive culture of training, onboarding, and internal advancement is in place.
• Client management: experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly

Requirements

• Minimum 12 years’ experience leading, executing, and planning strategic integrated media campaigns.
• Leadership: manage a growing global team while providing input on the optimal structure and vision for the group.
• Strategy/Planning & Presentation Development: craft and lead the design of complex strategic media campaigns while communicating the approach to clients and internal stakeholders alike
• New Business: have experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.
• Client Management: experience interacting directly with clients, building relationships
• Execution/Campaign & Project Management: experience managing and optimizing omnichannel integrated media campaigns across all major channels, both offline and digital, with emphasis on seeking strategic innovation and optimizing to achieve superior performance; heavy TV experience required (both CTV and Linear)
• Travel: able to travel as-needed to support the business
• Additional Experience: experience in pharma or healthcare is valuable

Preferred

• Experience in managing a growing global team.
• Experience participating in pitches for new business and understand how to operationalize complex asks during the RFP process.
• Experience interacting directly with clients, building relationships and seeing great campaigns executed and reported on flawlessly

Benefits

• Health benefits to include Medical, Dental and Vision
• Company match 401k
• flexible paid time off (PTO) and sick time
• Because certain states and municipalities have regulated paid sick time requirements, eligibility for paid sick time may vary depending on where you work
• Syneos Health complies with all applicable federal, state, and municipal paid sick time requirements