Responsibilities

• Leads media planning, investment allocation, channel mix optimization, and develops guardrails for consistent, responsible media activation. Creates standard operation models that help deploy media efficiently and effectively.
• Defines and leads an integrated media strategy spanning paid, organic, owned, and emerging channels. Oversees media buying, partnership and agency management.
• Sets standards for targeting, frequency, creative testing, and performance optimization.
• Establishes and enforces enterprise advertising policies and guidelines to ensure compliance with privacy and governance standards, brand safety, and ethical media practices.
• Leverages advanced analytics (e.g., multi-touch attribution, marketing mix modeling, incrementality testing) to inform media plans.
• Develops future-ready media capabilities, including experimentation, automation, and AI-enabled optimization. Advances target markets and demographics, personalization and use of first-party data and marketing and advertising technology capabilities.
• Partners with cross-functional teams to drive integrated planning and execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business Administration, Advertising, or a related field; Master's degree preferred.
• 10+ years of progressive experience in media strategy, advertising, marketing, or integrated communications, including significant leadership experience in complex, multi-channel environments.
• Proven expertise in enterprise media planning, investment allocation, channel mix optimization, and media governance across paid, owned, earned, and emerging channels.
• Demonstrated success leading media buying, agency management, strategic partnerships, and media performance optimization to achieve business objectives.
• Strong knowledge of advertising compliance, privacy regulations, brand safety standards, governance frameworks, and ethical media practices.
• Deep experience leveraging advanced marketing analytics, including multi-touch attribution, marketing mix modeling, incrementality testing, and other measurement frameworks to drive investment decisions.
• Expertise in marketing technology, first-party data strategies, audience targeting, personalization, automation, and AI-enabled media optimization.
• Exceptional leadership, stakeholder management, and strategic planning skills, with a proven ability to collaborate across cross-functional teams and drive enterprise-wide media initiatives.
• AARP will not sponsor an employment visa for this position at this time.
• Regular and reliable job attendance

Preferred

• Master's degree preferred.

Benefits

• 401(k)
• 100% company-funded pension plan
• health, dental, and vision plans
• life insurance
• paid time off to include company and individual holidays, vacation, sick, caregiving, and parental leave
• performance-based and peer-based recognition
• tuition reimbursement