VP Marketing (wellness) at Plexus Worldwide | Scottsdale, AZ

Plexus Worldwide

VP Marketing (wellness)

Scottsdale, AZ (On-site)

Salary Not AvailableSenior Level15+ years expFull time

Posted 2 months ago

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Job Summary

Drive global brand stewardship and cross-functional marketing leadership to translate strategy into measurable growth.

Own global brand voice, visuals, and positioning across channels.
Must-have: 15+ years in brand marketing with leadership and campaign execution.
Standout: Proven ROI-driven growth in beauty, wellness, or lifestyle sectors.

Job Description

Responsibilities

Global Brand Stewardship: Define and execute the brand's voice, visuals, and positioning globally.
Customer-First Strategy: Use data to guide segmentation, messaging, and design that resonates with target personas.
Campaign Leadership: Lead ideation, creative development, and execution of brand campaigns that drive revenue and engagement.
Innovation Partnership: Collaborate with the Product Team to ensure alignment with brand and business goals.
Channel Cohesion: Own and optimize brand presentation across all marketing channels and digital platforms.
Field Enablement: Align brand marketing with field incentives and behavior drivers rooted in the compensation model.
Strategic Planning: Translate company-level priorities into actionable marketing plans and dashboards.
Creative Oversight: Supervise and guide internal creative teams to produce best-in-class, brand-aligned content.

Requirements

Education: Bachelor’s in marketing required; MBA or advanced degree preferred.
Experience: 15+ years in brand marketing (beauty, wellness, or lifestyle industries preferred), including team leadership and campaign execution.
Performance History: Demonstrated history of driving measurable campaign ROI, brand growth, and team KPIs.
Creative Leadership: Strong design and storytelling instinct with the ability to lead high-performance creative teams.
Strategic Thinker: Proven ability to translate brand strategy into tangible business results.
Operational Discipline: Skilled in using marketing tech stacks, performance dashboards, and PM systems to manage delivery.
Collaborative Driver: Strong cross-functional leadership and influence across global teams.
Agility & Execution: Able to make informed decisions quickly, iterate on strategy, and pivot in fast-moving environments.

Preferred

MBA or advanced degree preferred
Experience in beauty, wellness, or lifestyle industries preferred

Benefits

Highly rated and competitive medical plans.
401 (k) with company match and immediate vesting.
1-on-1, personalized health coaching.
Many other voluntary benefits.

Plexus Worldwide

Our core values are simple: Be Trustworthy, Be Honest, Be Reliable, and Be Responsible.Based in Scottsdale, Arizona, Plexus Worldwide offers science-based health and wellness products that enable people to improve their lives and well-being. Our mission is to help consumers live healthier and happier lives, and our employees are the driving inspiration for the work we all do every day.With more than 550,000 entrepreneurial Ambassadors worldwide, Plexus is among the world’s 40 largest direct-selling organizations in our industry and has been featured on the Inc. 500 list of Fastest-Growing Companies.Named one of Arizona’s “Best Places to Work” by the Phoenix Business Journal, Plexus Worldwide is always looking for people wanting to take the next step in their career. If you’re a talented and motivated individual interested in making a positive difference in people's lives, please review our Career Opportunities and apply today.

Founded in 2008

Scottsdale, Arizona, USA

7.5K employees (359 in marketing)

plexusworldwide.com