Responsibilities

• Develop and lead the overall digital marketing strategy to drive vendor acquisition and revenue growth.
• Scale demand generation programs through content marketing, LinkedIn marketing, paid media, email marketing, and marketing automation.
• Optimize marketing funnels to improve lead generation, conversion rates, and marketing ROI.
• Oversee campaign planning, execution, and performance tracking across multiple channels.
• Partner with revenue and sales teams to align marketing initiatives with pipeline and revenue targets.
• Own GTM strategy for new product launches and feature releases.
• Partner closely with Product Management to bring new capabilities to market.
• Define target segments, ICPs, and buyer personas for different product offerings.
• Develop launch plans, playbooks, and market entry strategies to ensure successful adoption.
• Equip sales teams with clear messaging, battle cards, and competitive insights.

Requirements

• 12+ years of experience in digital marketing, preferably within B2B SaaS, marketplaces, or technology companies targeting the US market.
• Proven experience in content marketing, LinkedIn marketing, and demand generation at scale.
• Strong experience in go-to-market strategy, product launches, and sales enablement.
• Demonstrated success in building pipeline-generating marketing programs.
• Experience leading cross-functional initiatives with product, sales, and leadership teams.
• Strong analytical mindset with the ability to translate data and insights into growth strategies.
• Exceptional communication, leadership, and stakeholder management skills.