VP Marketing at Swayable | New York City, NY | $225K/yr – $275K/yr

VP Marketing

New York City, NY (Hybrid)

$225K/yr – $275K/yrDirector/ExecutiveFull time

Posted 2 months ago

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Job Summary

Own and orchestrate a strategic marketing engine for enterprise buyers, aligning strategy, performance cadence, demand generation, events, thought leadership, and narrative to convert awareness into measurable pipeline and revenue.

Marketing Strategy & Enterprise Alignment: shape the big picture with senior marketing, brand, insights, and strategy leadership
Demand and Events Cadence: create a repeatable engine and an events program with pre/post-event impact and targeted pipeline contribution
Content, Narrative, and Enablement: build thought leadership and sales storytelling that accelerate deals and cross-functional buy-in

Job Description

Own the marketing strategy that helps Swayable win with senior marketing, brand, insights, research, and strategy leaders at enterprise companies
Build a clear operating cadence for marketing performance, with visibility into what’s working across channels, campaigns, events, pipeline, and revenue impact
Build a repeatable demand engine that turns market awareness into qualified pipeline, revenue, and measurable ROI
Lead Swayable’s events strategy across conferences, executive dinners, webinars, owned events, and field marketing — with a clear plan for pre-event targeting, in-room impact, and post-event conversion
Develop thought leadership and content that makes Swayable a must-know platform for teams measuring message, creative, and campaign impact
Own the marketing narrative across campaigns, PR, customer stories, executive visibility, and category-building moments
Create sales enablement that helps the commercial team tell a sharper story, navigate complex buying committees, and move strategic deals forward
Manage the existing marketing team and external partners, bringing focus, accountability, and higher-quality execution across the function

You’ve led marketing at a B2B SaaS company through a meaningful growth period (5-10X growth)
You’ve marketed to marketers, brand leaders, insights teams, research teams, or similar buyers
You have depth across demand gen, brand, events, content, PR, and sales enablement
You are analytical, ROI-oriented, and comfortable using data to guide decisions
You are a strong storyteller who can simplify a sophisticated product and category
You are scrappy, creative, commercial, and comfortable in a broad mandate
You bring strong judgment, executive presence, and clear communication

Experience in martech, adtech, consumer insights, market research, media measurement, or related categories is strongly preferred

100% Medical, Dental & Vision Plans - no employee contribution required
Generous PTO
Equity Options
401k plan, FSA
Ongoing professional development investments

Swayable

4.7 Glassdoor

Swayable | Persuasion Intelligence.Swayable is a creative pre-testing platform that measures how ads and messages will perform before they launch.Swayable helps major brands like AirBnB, Amazon, Meta, Paramount, T-Mobile, and Uber determine which concepts will be most effective, and with whom. The company applies robust data science and Randomized Controlled Trial (RCT) methodology to creative testing. This allows marketers to isolate the persuasion of each asset, and drill into custom audience segments - with data from thousands of participants in 24 hours. Save money and increase the impact of communications by understanding what works - with Swayable’s Persuasion Intelligence platform. Swayable is incorporated as a public benefit corporation dedicated to effective truth telling.https://try.swayable.com/

Founded in 2017

New York, New York, USA

48 employees (6 in marketing)

try.swayable.com

100% recommend to a friend