Responsibilities

• Develop comprehensive and strategic marketing, campaigns, and goals across all phases of development that position our artists as global stars and differentiate them in a crowded marketplace
• Develop a detailed analysis of artists’ fan bases & create growth strategies to increase fan bases
• Collaborate with all departments to develop innovative, fully integrated campaigns that drive consumption, sales, cultural relevance, and audience growth
• Lead internal artist task forces and management status calls, ensuring all departments (Digital, Sync, Radio, Publicity) remain on-strategy
• Work directly with Creative Services to ensure a consistent, compelling visual and narrative thread across all consumer touchpoints
• Lead rigorous post-mortem analyses for priority launches to refine future initiatives and ensure compounding ROI on every campaign
• Constantly review real-time data and draw actionable conclusions to reach set goals, manage fluid marketing plans that extend out 12 months or more
• Identify and secure high-impact partnerships across sports, LGBTQ+, lifestyle, and retail spaces that expand the artist's reach beyond traditional music channels
• Manage global project budgets with total accountability, ensuring spend is optimized for maximum market impact
• Act as the primary liaison between the artist/management and the label in driving the artist's vision and all marketing-related issues
• Represent Warner Records at the highest standard at shoots, shows, and industry events, fostering relationships built on trust and ingenuity

Requirements

• At least 8 years of high-level marketing experience at a major record label, specifically within the Rock, Alternative, or Country genres
• This position requires a minimum of 4 days per week in the office

Preferred

• A portfolio of successful campaigns where you personally led the strategy from inception to global commercial success