Responsibilities

• Partner on brand strategy and lead execution across PR, creative direction, and integrated marketing initiatives spanning consumer, B2B, and franchise development
• Collaborate with digital marketing to align performance strategy with compelling creative and messaging across SEO/AEO, social strategy, paid media campaigns, and conversion-focused content
• Partner closely with leadership to align brand and marketing strategies with business goals and growth objectives
• Drive integrated marketing initiatives that support lead generation, customer acquisition, franchise development, and long-term brand equity
• Lead and mentor multi-disciplinary teams including marketing managers, designers, copywriters, social media managers, content creators, and external media and PR firms
• Streamline workflows by leveraging AI and technology where gains can be created

Requirements

• Experience working in a Franchise system
• 10+ years of progressive leadership experience in creative, brand, and/or marketing roles
• Demonstrated success in strategically building/evolving brands
• Experience leading integrated marketing and creative teams
• Expertise managing multi-channel campaigns and creative initiatives
• Strong understanding of modern content ecosystems and social-first marketing strategies
• familiarity/experience with AI-assisted marketing and creative tools
• Balance hands-on execution with high-level marketing strategy