Responsibilities

• Own and evolve the brand across all consumer touchpoints
• Lead creative strategy across paid, organic, and lifecycle channels
• Build and manage an integrated marketing calendar
• Maintain a high standard of creative excellence and brand consistency
• Own DTC growth across Meta, Google, TikTok, YouTube, Amazon Ads, and emerging channels
• Manage full-funnel performance metrics including MER, CAC, LTV, ROAS, and attribution
• Foster a culture of testing, optimization, and continuous improvement
• Own marketing budgets and contribute to broader business planning and forecasting
• Build and scale email, SMS, loyalty, and retention programs
• Improve repeat purchase rate, retention, and customer lifetime value

Requirements

• 12+ years of marketing experience, including 3+ years in a senior leadership capacity (VP level preferred)
• Experience scaling high-growth DTC or omnichannel consumer brands
• Deep expertise in performance marketing, customer acquisition, retention, and ecommerce growth
• Strong understanding of key business and marketing metrics including MER, CAC, LTV, ROAS, and attribution
• Proven ability to lead both brand marketing and performance marketing functions
• Experience building, developing, and scaling high-performing teams
• Experience growing creator, ambassador, influencer, and partnership programs into measurable business drivers
• International expansion experience across markets such as the UK, EU, Canada, and Australia preferred
• Familiarity with Shopify, Klaviyo, GA4, Triple Whale, Northbeam, and related ecommerce technology platforms
• Experience operating successfully within founder-led and rapidly growing organizations

Preferred

• International expansion experience across markets such as the UK, EU, Canada, and Australia preferred