Responsibilities

• Define and execute a comprehensive, ROI-driven marketing strategy aligned with company revenue targets and growth objectives.
• Own the Micas brand — ensuring positioning, messaging, and visual identity are consistent across all channels and reflective of company goals.
• Monitor market trends and competitive dynamics to identify new business opportunities and inform product positioning.
• Build and manage a pipeline of marketing-qualified leads that directly supports Sales and BD revenue goals.
• Partner with Product, R&D, and Sales to develop compelling messaging, sales collateral, and training materials that enable the sales team and channel partners to win.
• Oversee the company's web presence, ensuring products and solutions are clearly showcased and optimized for discovery.
• Create and curate high-quality content across web, social, and owned media channels.
• Plan and execute targeted, high-impact trade show and event activations that maximize brand visibility within budget.
• Manage the company's public relations efforts, including press releases and media engagement.
• Cultivate strategic relationships with key partners (e.g., Broadcom) to unlock co-marketing opportunities that amplify reach and optimize spend.