Email Marketing & Growth Specialist
NextGen Coding Company
New York City, NY (Remote)
In-housePart-timeMid level5+ years exp.
9 hrs ago
VP - Marketing
Pittsburgh, PA (On-site)
Salary Not AvailableSenior Level10+ years expFull time
Posted 4 months ago
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Job Summary
A senior leadership role focused on driving growth across Matthews Memorialization, owning product and software solution roadmaps, and shaping market-leading strategies. The position requires extensive experience in product management, marketing, and innovation, with a track record of commercialization, financial acumen, and cross-functional leadership. Strong communication and ability to influence at the executive level are essential.
Job Description
Responsibilities
- Leads development of commercial strategic growth plan for the business
- Own the full product/service innovation pipeline—from early-stage ideation to commercial launch. Identify emerging trends and whitespace opportunities across the memorialization landscape.
- Identify opportunities appealing to families and also help market through our funeral home customer base. Opportunities include both products and services sold to funeral homes as well as value-added service offerings that differentiate Matthews from competitors
- Manage vendor partner relationships for sourced product offerings
- Own the commercial direction of our software solutions business (which includes both software solutions sold to funeral homes as well as software tools offered to our customers) including setting the software development vision and priorities
- Lead the software solutions selling and customer service functions
- Develop strategies that elevate Matthews’ market leadership and brand presence.
- Shape compelling value propositions, narratives, and product messaging.
- Architects go‑to‑market plans that ensure successful adoption and revenue growth.
- Develop product training and sales enablement tools that empower the 100+ person sales team.
Requirements
- 10+ years of senior leadership experience in product management, marketing, and innovation.
- Proven experience driving growth in a B2B business; also prefer demonstrated B2C end user insights to ensure alignment with market trends and end user needs; experience leading software solution development highly valuable
- A proven track record of leading full product lifecycles and successful commercialization.
- Strong financial acumen and fact based decision making
- Exceptional communication and executive‑level influence skills.
- Experience managing cross‑functional teams in complex environments.
Matthews Memorialization
As a leader in the Memorialization industry, Matthews is committed to helping our customers grow their businesses and helping families move from grieving to remembrance by providing products of superior craftsmanship, and programs and services that help families in their time of need. Matthews Aurora Funeral SolutionsTM is a leading provider to the funeral home industry, offering an extensive variety of high-quality wood, metal and cremation caskets, urns, stationery, and exceptional sales and service support. Matthews Cemetery Products is a leader in the industry with high-quality products and exceptional industry expertise. We help our customers serve families by providing innovative tools and comprehensive product offerings that help memorialize their loved ones. Our products include bronze and granite memorials, cremation products including glass-front niches and cremation gardens, and both community and private mausoleums featuring memorialization products and statuary. *Matthews Memorialization is a Matthews International Company.
Pittsburgh, Pennsylvania, USA
