Responsibilities

• Drive commercial success of BNY’s Markets business line, specifically as it relates to product offerings for Execution Services (FX, Fixed Income, Equities, Buy-Side Trading Services) by creating and executing marketing plans aligned with business priorities.
• Collaborate with product teams to understand the roadmap, develop positioning, and execute go-to-market strategies that are aligned with overall messaging with both the enterprise and the business line.
• Plug into broader marketing initiatives across the enterprise and collaborate with other stakeholders across Marketing and Communications to facilitate the creation, coordination, and communication of multi-channel marketing campaigns.
• Work hand-in-hand with segment marketing, events, creative teams, and client executives to maximize campaign impact.
• Align to KPIs; track progress and report to executive leadership.
• Leverage data, analytics, and stakeholder input to iteratively improve future campaigns.
• Drive and influence marketing strategies that support key business priorities, with a focus on setting clear goals and quantifying outcomes.
• Build knowledge about the products and solutions sets, the clients they serve, and the competitive environment.
• Deliver messaging and value proposition
• Enable client-facing teams to communicate value proposition and initiatives

Requirements

• Bachelor’s degree in marketing, business, communications, or related field; master’s degree preferred.
• 5+ years of experience in product marketing, with a strong track record of success in the financial services industry.
• Expertise in developing and executing comprehensive product marketing strategies, including product positioning, messaging, and go-to-market planning.
• Excellent communication, presentation, and interpersonal skills, with the ability to influence and collaborate effectively across all levels of the organization.
• Deep understanding of marketing principles, customer insights, and emerging trends in product marketing within financial services.
• Creative thinker with a passion for innovation and excellence in product marketing strategy and execution.
• Comprehensive understanding of the financial industry and functional knowledge of products, industry innovations and overall competitive landscape.

Benefits

• BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy.
• We provide access to flexible global resources and tools for your life’s journey.
• Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.
• BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.