Overview

Shape the Message. Lead the Brand. Drive Growth.

We are seeking a visionary Vice President of Marketing and Communications to lead the development and execution of our branding, marketing strategy, and communications efforts. Reporting to the SVP Hospice Target Markets and Corporate Operations Administration, this executive leader will drive both strategic direction and day-to-day execution of all marketing initiatives, brand identity, public relations, digital campaigns, events, and internal communications. The ideal candidate brings senior-level marketing leadership experience, deep knowledge of the healthcare sector, and the ability to build high-performing marketing teams in a fast-paced, growth-oriented environment.

THIS IS AN OFFICE BASED ROLE LOCATED AT OUR CORPORATE OFFICE IN ATLANTA, GA

Essential Functions of the Position

Brand and Strategy Leadership

Develop and execute comprehensive brand strategies that support organizational goals and market positioning
Maintain a consistent and compelling brand identity across all communication channels
Conduct competitive and industry analysis to inform market trends and brand positioning

Marketing Campaign Execution

Oversee execution of all marketing campaigns including consumer advertising, digital marketing, public relations, and events
Lead creation of marketing materials, content, presentations, and digital assets
Partner with internal stakeholders including business development, sales, and clinical teams to support outreach and engagement

Team Development and Leadership

Recruit, train, and mentor a top-performing marketing team; set objectives, track performance, and provide developmental feedback
Manage day-to-day operations of the marketing function and ensure alignment with company-wide initiatives
Foster collaboration and a culture of innovation within the marketing and communications department

Reputation Management and Public Relations

Lead media relations, corporate communications, and crisis management initiatives
Oversee vendor and agency relationships in marketing, public relations, and creative services
Guide internal and external communications efforts that support reputation and brand trust

Digital Strategy and Analytics

Direct development and implementation of digital marketing campaigns across web, social, and paid channels
Evaluate analytics and campaign data to optimize performance and marketing spend
Manage marketing budget, vendor costs, and ROI tracking

Internal Communications and Training

Educate field leadership, clinical staff, and support teams on marketing programs, tools, and messaging
Ensure effective rollout of campaigns and initiatives across remote and field teams
Promote consistent communication of marketing priorities within the organization

About You

Specialized Knowledge and Skills

Proven success leading marketing in a healthcare or related services environment
In-depth knowledge of marketing trends, digital marketing, brand strategy, and public relations
Strong organizational and leadership skills with the ability to inspire and manage large teams
Familiarity with healthcare regulations and compliance in a marketing context
Exceptional communication skills—verbal, written, and visual—with executive presence
Experience working with CRM platforms, marketing automation tools, and analytics dashboards
Ability to manage complex projects and shifting priorities across multiple teams and stakeholders
Experience managing creative and media agencies and negotiating marketing contracts
High-level proficiency with design tools, PowerPoint, Excel, and Word

Education and Experience

Bachelor’s degree in marketing, communications, public relations, business, or a related field required
15+ years of progressive marketing leadership experience, including at least 5 years managing a team
Experience in hospice, home health, palliative care, or related healthcare industries is strongly preferred

Training and Equipment

Strong familiarity with Microsoft Office Suite (Word, Excel, PowerPoint)
Experience reviewing marketing data within electronic systems
Proficiency with creative design software and content platforms

We Offer

Benefits for All Associates (Full-Time, Part-Time & Per Diem):

Competitive Pay
401(k) with Company Match
Career Advancement Opportunities
National & Local Recognition Programs
Teammate Assistance Fund

Additional Full-Time Benefits:

Medical, Dental, Vision Insurance
Mileage Reimbursement or Fleet Vehicle Program
Generous Paid Time Off + 7 Paid Holidays
Wellness Programs (Telemedicine, Diabetes Management, Joint & Spine Concierge Care)
Education Support & Tuition Assistance (ASN to BSN, BSN to MSN)
Free Continuing Education Units (CEUs)
Company-paid Life & Long-Term Disability Insurance
Voluntary Benefits (Pet, Critical Illness, Accident, LTC)

Ready to lead a brand with purpose? Join us as our next Vice President of Marketing and Communications.

Legalese

This is a safety-sensitive position
Employee must meet minimum requirements to be eligible for benefits
Where applicable, employee must meet state specific requirements
We are proud to be an EEO employer
We maintain a drug-free workplace

Location

Gentiva

Our Company

At Gentiva, it is our privilege to offer compassionate care in the comfort of wherever our patients call home. We are a national leader in hospice care, palliative care, home health care, and advanced illness management, with nearly 600 locations and thousands of dedicated clinicians across 38 states.

Our place is by the side of those who need us – from helping people recover from illness, injury, or surgery in the comfort of their homes to guiding patients and their families through the physical, emotional, and spiritual effects of a serious illness or terminal diagnosis.

Our nationwide reach is powered by a family of trusted brands that include:

Hospice care: Gentiva Hospice, Emerald Coast Hospice Care, Heartland Hospice, Hospice Plus, New Century Hospice, Regency SouthernCare, SouthernCare Hospice Services, SouthernCare New Beacon
Palliative care: Empatia Palliative Care, Emerald Coast Palliative Care
Home health care: Heartland Home Health
Advanced illness management: Illumia Health

With corporate headquarters in Atlanta, Georgia, and providers delivering care across the U.S., we are proud to offer rewarding careers in a collaborative environment where inspiring achievements are recognized – and kindness is celebrated.

VP of Marketing & Communications

Job Summary

Original Job Description

VP of Marketing Communications

VP, Marketing, Communications & Thought Leadership

VP of Marketing and Communications

VP of Integrated Marketing & Communication Services

VP of Integrated Marketing & Communication

VP of Marketing and Communications

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