Responsibilities

• Serve as a member of Hermann’s Executive Leadership Team, helping shape the company’s long-term strategic direction.
• Advise the CEO on branding, customer engagement, communications, market positioning, and competitive strategy.
• Develop the annual marketing and communications strategy aligned with Hermann’s business objectives.
• Establish department goals, KPIs, budgets, and performance metrics.
• Present marketing performance, brand initiatives, and strategic recommendations to the Executive Team and Board of Directors.
• Serve as the executive steward of Hermann’s brand, reputation, and public image.
• Lead corporate communications during significant company initiatives and manage crisis communications when necessary.
• Build strategic partnerships with customers, industry associations, universities, and community organizations that strengthen Hermann’s market presence.
• Develop and execute a comprehensive enterprise marketing strategy supporting revenue growth across all business units.
• Drive demand generation and lead generation initiatives in partnership with the Sales organization.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Public Relations, or related field (MBA preferred).
• 15+ years of progressive leadership experience in marketing, branding, communications, or commercial strategy.
• Executive leadership experience with responsibility for organizational strategy and business growth.
• Proven success building and strengthening nationally recognized brands.
• Experience leading cross-functional initiatives with Sales, Operations, Human Resources, Finance, and Executive Leadership.
• Strong financial acumen with experience managing departmental budgets and measuring ROI.
• Exceptional communication, presentation, and executive influencing skills.

Preferred

• Transportation, logistics, warehousing, supply chain, or B2B industrial marketing experience.
• Experience leading public relations and corporate communications.
• Experience managing large-scale customer events and industry conferences.
• Experience leading organizational rebranding or major brand initiatives.