Responsibilities

• Serve as the accountable owner for the Leads & Advertising business across Social Leads, SEM/Website Leads, and HouseValues.com portal leads — driving volume, quality, delivery reliability, and unit economics across all three.
• Own the roadmap and prioritization for existing products, balancing near-term performance improvements with longer-term platform evolution.
• Operate with a P&L mindset: understand cost-per-lead, delivery rates, renewal/retention economics, and margin across every product and channel, and make trade-off decisions accordingly.
• Bring deep, current expertise in digital advertising and lead-gen channels — paid search, paid social, programmatic, SEO/organic, portal syndication, and emerging channels.
• Build and continuously refine acquisition strategy across channels to improve lead volume, lead quality, and cost efficiency simultaneously, not one at the expense of the others.
• Own the marketing, media buying, and analytics function (internal and agency), directing the testing, scaling, and optimization of campaigns.
• Develop a rigorous understanding of the consumer (home buyer/seller) journey — intent signals, timing, motivations, and friction points — and translate that understanding into product and marketing decisions.
• Use data, research, and direct customer/consumer feedback to identify unmet needs and new opportunities for lead generation and monetization.
• Evolve existing leads products (Social Leads, SEM/Website Leads, HouseValues.com) based on performance data, agent/customer feedback, and competitive dynamics.
• Identify, scope, and build the business case for new leads and advertising products and adjacent revenue opportunities, taking them from concept through launch.

Requirements

• 7+ years in digital advertising, lead generation, or performance marketing, ideally with direct P&L or business-unit ownership experience.
• Demonstrated expertise in one or more core lead-gen channels (paid search/SEM, paid social, portal/marketplace lead delivery, or programmatic display) and working knowledge across the rest.
• Track record as a product owner or general manager who has taken products from idea to scaled, profitable performance — comfortable owning outcomes, not just outputs.
• Strong quantitative fluency: cost-per-lead, conversion/delivery rates, LTV/CAC, cohort and retention analysis; able to work directly in data to find the story, not just review dashboards built by others.
• Deep curiosity about consumer behavior, with experience translating research and data into product and marketing decisions.
• Real estate, proptech, or other high-consideration/local-services lead-gen experience is a strong plus.
• Operator mentality: high ownership, comfortable with ambiguity, moves fast, and builds credibility through results.
• Excellent cross-functional communication skills; able to influence without relying solely on formal authority given the dual-reporting/partnership nature of this role.
• Hands-on experience implementing automation and AI-powered platforms — campaign optimization, bid management, workflow orchestration, or similar — to replace manual processes and improve efficiency and ROI.
• Comfortable evaluating and adopting new AI tools quickly, with a track record of using AI to build new products or migrate existing ones onto more efficient, scalable infrastructure.

Preferred

• Real estate, proptech, or other high-consideration/local-services lead-gen experience is a strong plus.