Responsibilities

• Build and run demand generation programs against the target profiles and unmet needs Product and Commercial define, translating them into channel strategy, messaging, and campaign execution across TPA and Wellbeing.
• Lead Marketing's side of a joint problem-led pipeline model with Sales: problem-led content paths, message frameworks, and SDR conversation guides for each activated hypothesis, plus execution of generative search, LinkedIn, ABM, and intent-data targeting.
• Own the digital channel mix — website, paid media, email, and organic — as the execution layer behind demand generation and brand visibility.
• Be evaluated against the quality of leads generated, not just quantity of leads generated. Success in this role is the conversion rate of a high number of MQLs into SQLs and their associated velocity through commercial pipeline stages.
• Own the operational backbone — CRM data quality, marketing technology and automation, targeting infrastructure, campaign reporting — needed to run targeted, signal-based marketing at scale.
• Establish operating rhythms, service levels, and decision frameworks that make campaign planning, launch readiness, and post-campaign optimization predictable rather than reactive.
• Build and report funnel, attribution, and signal-quality metrics jointly with Sales on a regular review cadence.
• Own brand governance and visual identity — the standards that keep every customer-facing touchpoint consistent, modern, and differentiated across campaigns, communications, events, and sales support.
• Own the creative production and content engine behind demand generation and market presence, including closing any gap between problem-focused content and solution-focused content.
• Partner with Product Marketing and Strategic Marketing to turn positioning and unmet-need research into deployable campaign and brand assets.

Requirements

• 12+ years in B2B marketing leadership
• Run B2B demand generation incorporating ICP and target customer profiles defined by product/strategy, translated into an integrated marketing playbook spanning digital, ABM, and content.
• Personally led a team through a shift from broad-based/volume marketing metrics to account-based or signal-based qualification.
• Directly owned brand governance, a PR agency relationship, and a multi-event portfolio — conferences, trade shows, sponsorships, hosted events — with real budget accountability.
• A track record of building integrated marketing functions from the ground up — brand, communications, content, demand generation, and marketing operations working as one team.
• Experience in healthcare technology, employer health, or another regulated, multi-stakeholder enterprise market with long sales cycles and mixed economic buyers.

Benefits

• The Highlights: - Competitive base salary and benefits effective day one - Comprehensive medical and dental through our own health solutions (yes, we use what we build) - Unlimited PTO—rest and recharge time is non-negotiable - Mental health support, retirement planning, and financial protection - Professional development with clear career progression and learning budgets - Mission-driven culture where diverse perspectives drive real impact on people's health Want the full picture? Visit personifyhealthbenefits.com to explore our complete benefits package, wellness programs, and other employee perks.