Responsibilities

• Pipeline & bookings ownership
• Own total pipeline creation and deliver measurable contribution to regional bookings targets across Enterprise, Commercial, Mid-Market, and SMB segments.
• Set and own Account-Based Engagement targets by segment and sub-region aligned to bookings goals.
• Drive Marketing Engaged pipeline and BDR-generated pipeline contribution and improve pipeline mix, velocity, stage progression, and win rates to increase pipeline-to-bookings conversion.
• Participate in weekly forecast alignment with Sales leadership and lead joint quarterly business reviews (QBRs) to assess pipeline health and optimize bookings outcomes.
• Establish clear accountability and reporting for total pipeline created, conversion efficiency, and segment-level bookings performance.
• Account-Based Engagement (ABE) & enterprise acceleration
• Lead the region’s execution of a fully operationalized account-based engagement strategy focused on account-level engagement and buying-group activation.
• Partner with Sales leadership to prioritize target accounts using ICP tiering and intent signals (e.g., 6Sense), and coordinate account-level engagement across digital, field, partner, and BDR motions.
• Design tiered ABM programs (1:1, 1: few, and scaled programs) with Enterprise as the top regional priority and own marketing orchestration for strategic priority accounts.
• Align Americas account plans with global account strategies to ensure consistent messaging, executive engagement, and cross-region investment.
• Integrated marketing leadership (25 marketing professionals)
• Lead a cross-regional integrated marketing team (field, campaign, digital, partner) to build full-funnel programs that drive pipeline and bookings.
• Develop and execute account- and segment-tailored, full-funnel plans aligned to quarterly and annual pipeline and bookings objectives.
• Ensure coordinated orchestration across digital campaigns, events, content, partner programs, and BDR activation, while influencing global campaign strategy based on Americas performance insights.
• BDR leadership & account activation (45 BDRs)
• Lead and scale a high-performance BDR organization aligned to the Americas ABE strategy, owning BDR-generated pipeline and influence on bookings.
• Improve productivity across account follow-up, meeting conversion, opportunity creation, and pipeline quality through coaching, process optimization, and performance metrics.
• Align Marketing and BDR activation, integrating digital engagement with Salesloft cadences and signal-based outreach; leverage automation and AI-enabled tools to augment productivity at scale.
• Demand Hub leadership (Raleigh/Durham)

Requirements

• 15+ years of B2B Cloud/SaaS enterprise application marketing experience with demonstrable ownership of regional pipeline creation and bookings influence.
• Proficiency with Salesforce, Eloqua (or equivalent), Tableau, Salesloft, and intent platforms such as 6Sense.
• Experience across North America and LATAM, including multi-language campaigns, localization, and regional compliance considerations.
• Track record managing strategic global accounts that require cross-region coordination and executive engagement.
• Demonstrated ability to lead large, geographically dispersed teams (70+), including marketing professionals and BDR organizations.
• Demonstrated experience implementing automation and AI-driven marketing or sales enablement technologies to scale performance.

Preferred

• Prior experience marketing Contact Center, CX, Helpdesk, or Telecom solutions.
• Experience establishing or scaling centralized demand operations or shared services (Demand Hub).
• Strong change-leadership skills with experience driving cultural and process shifts to support an Account-Based, bookings-first model.

Benefits

• Medical, Dental, and Vision Insurance.
• Telehealth coverage
• Flexible work schedules and work from home opportunities
• Development and career growth opportunities
• Open Time Off in addition to 10 paid holidays
• 401(k) matching program
• Adoption Assistance
• Fertility treatments
• Click here to view a summary overview of our Benefits.