VP GLOBAL SOCIAL COMMERCE at SharkNinja France | Needham, MA | $265K/yr – $315K/yr

SharkNinja France

VP GLOBAL SOCIAL COMMERCE

Needham, MA (On-site)

$265K/yr – $315K/yrSenior Level12+ years expFull time

Posted 7 weeks ago

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Job Summary

Own the end-to-end global social commerce and live commerce engine across major platforms, with heavy focus on TikTok Shop in the Americas; own the P&L, platform partnerships, and global-to-regional rollout of playbooks, measurement, and GTM alignment.

Growth & Channel Strategy: Own the global social commerce roadmap, from platform prioritization to revenue targets and quarterly beacons, with regional enablement from day one.
Platform & Creator Ecosystem: Build and scale the creator/affiliate ecosystem, set commission tiers, and drive measurable GMV through live selling and shoppable content.
Market Expansion & ops: Lead market launch playbooks, launch frameworks, and cross-functional alignment to ensure new geographies hit revenue targets quickly.

Job Description

Responsibilities

Own TikTok Shop across the Americas: affiliate strategy, live selling operations, creator activation, product prioritization, and promotional architecture
Build and scale our live commerce capability across the Americas: cadence, on-screen talent, and real-time performance optimization
Develop a TikTok Shop playbook rooted in Americas performance that can be adopted and localized by regional teams in non-Americas markets
Maintain a direct partnership with TikTok to access new features, beta programs, and co-marketing opportunities before anyone else
Define and execute the full global social commerce strategy across platforms, integrating organic, paid, creator commerce, and shoppable content into one consumer journey
Own the annual and quarterly planning cycle: channel-level beacons, KPIs, and investment allocation tied directly to revenue targets
Set global strategic direction for live streaming and social commerce, establishing standards, best practices, and performance benchmarks that all regions operate against
Identify, pilot, and scale new platform opportunities with speed and discipline
Lead the global strategy and launch framework for new social commerce market entries defining the sequencing, platform prioritization, and go-to-market approach for SharkNinja's expansion of social commerce stores into new geographies
Partner with regional leads to ensure new market launches are set up with the right infrastructure, creator ecosystems, and commercial targets from day one

Requirements

12+ years in social commerce, digital commerce, or performance marketing with meaningful P&L or revenue ownership
Proven, hands-on TikTok Shop expertise—affiliate programs, live selling, creator ecosystem development, preferably with Americas market depth
Demonstrated experience owning and managing a $100M+ P&L, with direct accountability for revenue targets, investment allocation, and commercial outcomes
Track record of building creator or affiliate commerce programs that generate measurable, attributable revenue at scale
Experience designing and executing market launch strategies for new geographies or platforms
Commercial instincts that translate to GMV, conversion rates, and LTV—not just reach and engagement
Experience in high-growth consumer products, CPG, or lifestyle categories (electronics, beauty, home preferred)
Exceptional cross-functional leadership; able to influence and align at the ELT level
Global experience with the ability to set strategy centrally while enabling regional execution
Builder mentality—you've stood up teams, infrastructure, and programs from scratch before

Nice to Have

Americas market depth experience
builder mentality with a track record of standing up teams, infrastructure, and programs from scratch

Benefits

medical insurance
dental insurance
vision insurance
flexible spending accounts
health savings accounts (HSA) with company contribution
401(k) retirement plan with matching
employee stock purchase program
life insurance
AD&D
short-term disability insurance

SharkNinja France

Pour Shark Ninja l'objectif principal est d'avoir un impact positif sur nos clients du monde entier dans leur expérience quotidienne.Nous mettons tout en œuvre afin de pouvoir fournir à nos consommateurs des produits 5 étoiles qui faciliteront leur vie de tous les jours.La passion et l'innovation sont les 2 principes fondamentaux qui nous animent.Pour participer au succès de cette entreprise nous recherchons des personnes exceptionnelles qui seront les artisans de nos futurs grands projets.Le travail d'équipe est un concept essentiel chez SharkNinja et nous mettons tout en œuvre afin que chaque individu tire le meilleur de lui-même, repousse ses limites, soit créatif et pense à l'impensable.Avec la croissance explosive que nous connaissons, nous recherchons des personnes ultra motivées pour nous accompagner dans ce passionnant voyage.Voire grand, agir rapidement et faire rayonner notre entreprise, êtes-vous prêt à relever le défi ?

6 employees (2 in marketing)

www.sharkninja.com