VP, Engagement Strategy Director

New York City, NY (Remote)

$175K/yr – $200K/yrSenior Level10+ years expFull time

Posted 11 days ago

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Job Summary

Lead and own the agency's CRM and omnichannel engagement strategy across multiple brands, shaping connected customer journeys using first-party data and AI-enabled personalization; mentor a high-performing team and advise clients on digital transformation.

Own and grow the engagement strategy team across omnichannel marketing and customer experience
Drive innovation in CRM ecosystems, data, and technology to improve engagement outcomes

Job Description

Responsibilities

Lead the agency's CRM, social, omnichannel, and customer engagement strategy across multiple brands and therapeutic areas.
Develop connected customer journeys that leverage first-party data, AI-enabled personalization, automation, and emerging technologies to deliver meaningful experiences.
Partner with Creative, Media, Strategy, Analytics, and Technology teams to build integrated engagement plans across paid, owned, and earned channels.
Serve as a senior strategic advisor to clients, identifying opportunities for innovation, growth, and digital transformation.
Build and mentor a high-performing engagement strategy team while advancing the agency's capabilities in omnichannel marketing and customer experience.

Requirements

10+ years of experience in CRM, digital marketing, omnichannel strategy, customer engagement, or marketing strategy within an agency or healthcare environment.
Deep expertise in CRM ecosystems, social strategy, customer journey orchestration, personalization, and omnichannel engagement.
Experience leveraging AI and marketing technology to improve customer experiences and engagement effectiveness.
Proven success leading senior client relationships, cross-functional teams, and large-scale integrated marketing initiatives.
Healthcare or pharmaceutical marketing experience required.

Fifth Element

We’re a full-service healthcare agency built for the future. Our expertise spans audiences and markets—US and global, advertising, medical education, and everything in between. Founded at a time where our industry finds itself caught between two powerful forces. Rapid advancements in AI and the enduring value of human creativity. It’s in this middle space that the most meaningful breakthroughs will emerge, and it's why we exist. To navigate the tension, harness the friction, and turn it into something transformative. That’s where we do our best work. In the unseen. The in-between. The Fifth Element.

New York, New York, USA

76 employees (26 in marketing)

www.fifthelement.nyc