VP, Engagement Strategy at BGB Group | USA | $175K/yr – $200K/yr

BGB Group

VP, Engagement Strategy

USA (Remote)

$175K/yr – $200K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Own and lead omnichannel engagement strategy for BGB’s pitches and new business.

Own development of omnichannel engagement strategies for pitches and new business narratives.
Translate insights into tailored engagement stories for prospective clients.
Collaborate with Creative Directors and analytics for integrated, differentiated experiences.

Job Description

Responsibilities

Lead the development of omnichannel and engagement strategies that anchor BGB’s pitch and new business narratives
Translate customer, data, and category insights into compelling, simplified engagement stories tailored to prospective client needs
Create experience frameworks, opportunity maps, and engagement roadmaps that elevate our pitch offerings and differentiate BGB in the market
Shape customer journeys, personas, and segmentation models for pitch work—bringing HCPs, patients, caregivers, and other stakeholders to life with clarity and impact
Integrate behavioral insights, data, and channel strategy into holistic experience design
Serve as a core engagement strategy presenter during pitches and workshops, articulating strategic choices with clarity and authority
Tell the engagement story in a way that is crisp, compelling, and tailored to prospective client challenges and opportunities
Partner closely with Creative Directors to ensure engagement strategies align seamlessly with creative concepts and storytelling
Work with analytics, media, medical strategy, and account teams to build integrated engagement narratives and omnichannel frameworks
Support pipeline planning and opportunity assessment with Business Development leadership

Requirements

8+ years of experience in customer engagement, omnichannel strategy, CX, or digital marketing required
Experience with CX, digital, and engagement strategy in pharma, healthcare or life sciences industries required, ideally within advertising and/or communications agencies
Demonstrated experience developing engagement strategy for pitches or new business efforts is required
Bachelor’s degree required; advanced degree preferred

BGB Group

In 2005, two young entrepreneurs set out to build the agency of the future...Where scientific acumen and creative innovation would seamlessly merge.Today, BGB is an independent agency of ~ 500 employees with headquarter offices across the US and UK delivering the best in healthcare advertising, medical communications, strategic consulting, and payer & market access. We foster a team culture that brings a passion for transformational science, encourages curiosity, inspires creativity and instills the value of collaboration and teamwork.BGB's core solutions include a unique blend of data-driven strategy, creative prowess and agile execution. We leverage our strengths in 3 dimensions of science - medical science, behavioral science, and data science to provide a comprehensive approach to supporting brands. BGB is known for best-in-class medical support integrated into all capabilities, delivering expertise, agility, collaboration, and innovation. BGB is customer obsessed and results driven with a proprietary, AI-driven approach to strategic, creative, and performance processes. The agency uses this approach across medical communications, promotional advertising, scientific consultancy, payer and market access, and creating compelling scientific stories that ultimately change customer beliefs and behaviors to drive brand growth.

Founded in 2005

New York, New York, USA

537 employees (155 in marketing)

www.bgbgroup.com