VP, eCommerce - B2C

Waltham, MA (On-site)

$206K/yr – $309K/yrSenior Level10+ years expFull time

Posted 3 weeks ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the revenue and product strategy for the Individual segment with end-to-end ownership of pricing, GTM, eCommerce, and cross-functional execution to hit segment P&L and growth targets.

  • Own segment P&L, pricing, and GTM for healthcare CDS-enabled consumer products.
  • Lead cross-functional efforts with product, technology, and marketing to drive revenue and renewals while improving subscriber experience.
  • Align with executive leadership and key stakeholders to translate strategy into execution across channels and geographies.

Job Description

  • Drive revenue growth, engagement, and marketing initiatives for the Individual segment through continuous optimization and new product offerings.
  • Manage and oversee all B2C and ecommerce activities including the UpToDate storefront.
  • Oversee the development and implementation of segment-specific go-to-market strategies including pricing by package, country and subsegment, channel management, sales team management, partnerships, spend allocation, subscriber experience and subscriber renewal programs.
  • Contribute to the long-term product and technology vision for the Individual portfolio.
  • Oversee product positioning and messaging within the segment.
  • Support product strategy grounded in market insights, user data, innovative trends, and competitive analysis.
  • Oversee eCommerce strategy and execution.
  • Lead license compliance strategy, programs, and team.
  • Analyze market trends and oversee research to identify opportunities and threats.
  • Create and manage segment P&L, sales forecasts, and financial plans.
  • Report on segment performance to senior leadership.
  • Build, mentor, and inspire high performing teams to achieve segment objectives.
  • Foster a culture of collaboration, innovation, accountability, and continuous improvement.
  • Set performance goals and monitor key performance indicators (KPIs).
  • Drive alignment across executive leadership, ensuring product priorities support the company’s strategic objectives and revenue goals while collaborating with cross-functional teams to ensure strategy alignment.
  • Develop and maintain strong relationships with key stakeholders.
  • Minimum of 10 years leading a high-performing B2C team preferably in healthcare technology
  • 10+ years of progressive experience in product, technology, or software leadership roles, with at least 5 years leading B2C digital products
  • Must have in-depth knowledge of clinical decision support (CDS) products and aware of competition and market differentiators
  • Proven experience partnering with technology teams to scale consumer software or mobile applications to significant user bases
  • Strong understanding of modern product development and data driven decision making
  • Experience owning P&L or driving revenue outcomes for consumer products
  • Excellent communication, strategic thinking, and stakeholder management abilities
  • Experience in subscription-based businesses, marketplaces, digital media, ecommerce, or consumer apps
  • Knowledge and experience with CRMs, specifically Salesforce
  • Advanced degree or MBA is a plus
  • Experience in subscription-based businesses, marketplaces, digital media, ecommerce, or consumer apps
  • Background in high growth, agile environments (e.g., SaaS, startups, or tech forward companies)
  • Knowledge and experience with CRMs, specifically Salesforce (could be considered a must-have, but listed here as nice-to-have if not mandatory)
  • Medical, Dental, & Vision Plans
  • 401(k)
  • FSA/HSA
  • Commuter Benefits
  • Tuition Assistance Plan
  • Vacation and Sick Time
  • Paid Parental Leave
Wolters Kluwer logo

Wolters Kluwer

Wolters Kluwer (EURONEXT: WKL) is a global leader in information, software solutions, and services for professionals in healthcare; tax and accounting; financial and corporate compliance; legal and regulatory; corporate performance and ESG. We help our customers make critical decisions every day by providing expert solutions that combine deep domain knowledge with technology. Wolters Kluwer reported 2024 annual revenues of €5.9 billion. The group serves customers in over 180 countries, maintains operations in over 40 countries, and employs approximately 21,000 people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands.Equal Opportunity EmployerTo ensure we continue to drive innovation that enables us to develop products and services to best serve our customers, we cultivate a workplace culture rooted in mutual respect, bringing forward insights from a wide range of backgrounds, perspectives, and experiences. We are also committed to complying with laws requiring equal opportunity in hiring, promotion, and other employment decisions. All qualified applicants will receive consideration without regard to race, color, religion, sex (including pregnancy, gender identity, transgender status, and sexual orientation), national origin, disability, age, genetic information, veteran status, or any other characteristic protected by applicable law, and we do not tolerate discrimination on any of these bases.Beware of Recruitment Fraud! 🔒Scammers may pose as Wolters Kluwer, offering fake job opportunities and requesting personal info or payments. Protect yourself:- Apply only via our secure Workday hub on our Careers page.- Our recruiters never ask for banking info or payments.- We don't use public email accounts (e.g., Hotmail, Yahoo, Gmail). Report suspected fraud: thirdpartyincident@wolterskluwer.com. If you've made a payment, contact local authorities.Read more here - https://careers.wolterskluwer.com/en/recruitment-fraud-alert

Founded in 2002
Alphen aan den Rijn, South Holland, NLD
23K employees (3,473 in marketing)

Traffic Signals

Monthly Visitors
3.7M
Monthly Google Ads Budget
$596.4K
Traffic Source Mix
Search
44%
Direct
45.6%
Referral
9.1%
Social
0.4%
Paid
0.8%

Headcount Trend

Current headcount: ~23K

Marketing Team

Marketing Team Size
3,089 (13% of company)
Median Career Experience
19 years
Median Tenure
4.8 years
Marketing Roles Posted (Last 30 Days)
8

Funding

Total Funding
$1.8B
Last Raise
$579.9M
Post IPO Debt, 9 months ago

Funding History

  • Jun 2025
    Post IPO Debt • $579.9M
  • Mar 2025
    Post IPO Debt • $542.7M
  • Mar 2024
    Post IPO Debt • $655.8M

Recent News