VP, Director, Strategic Planning

New York City, NY (On-site)

$160K/yr – $230K/yrDirector/Executive8+ years expFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the strategic engine for pharma-brand work, combining deep disease understanding with market insights to shape strategy, mentor teams, and drive new business through workshops and compelling storytelling.

  • Strategic Leadership: Drive multi-account planning, positioning, and creative brief development.
  • Team & Insights: Mentor teams, mine market insights, and guide strategy with rigorous research.
  • Client & Workshops: Lead complex client sessions and immersive storytelling to win work.

Job Description

Responsibilities

  • Lead strategic planning for multiple accounts, driving autonomy and proficiency.
  • Execute expert-level understanding of disease state, indications, customer needs, and science.
  • Develop and mentor junior team members on brand strategy deliverables.
  • Provide market research expertise, driving insight mining and ideation.
  • Utilize planning tools, ensuring proper use in positioning, insight generation, and creative brief writing.
  • Lead new business development, immersion insight gathering, storytelling, and strategy development.
  • Facilitate complex client workshops and brainstorming sessions.
  • Supervise and mentor Directors and Associate Directors, fostering career growth.
  • Manage talent development, hiring, staffing, and performance management.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred)
  • 8+ years of brand strategy or market research experience in an agency setting (preferred)
  • Proficiency in Microsoft Office, Teams, research tools (e.g., SERMO, Datamonitor), and social media platforms
  • Excellent communication, strategic thinking, and analytical skills
  • Ability to manage multiple projects, prioritize tasks, and meet deadlines
  • Strong understanding of agency offerings, pharma marketing, and industry trends
  • Expertise in brand strategy, promotional strategy, and AI platform utilization
  • Curiosity, passion, and agility in a fast-paced environment
  • Collaborative mindset with ability to build strong relationships
  • Problem-solving, influence, and accountability skills to drive results

Preferred

  • Bachelor's degree in Marketing, Advertising, Communications, or related field (preferred)
  • 8+ years of brand strategy or market research experience in an agency setting (preferred)
  • Knowledge of pharma compliance, market trends, and customer needs
  • Proficiency in AI platform utilization

Benefits

    NEON logo

    NEON

    3.6 Glassdoor

    A Neon é uma instituição financeira fundada em 2016, sendo a primeira conta digital do Brasil. Já nascemos inconformados e temos um propósito muito claro: fazer seu dinheiro fluir para ver o seu mundo crescer.Hoje já são mais de 30 milhões de clientes que contam com a Neon como sua parceira para viver no azul, e é por essas pessoas que buscamos, cada vez mais, ser um time excepcional, que trabalha bem junto e faz entregas vencedoras.Com a nossa política #NeonEmTodoCanto, as pessoas neowners podem trabalhar de onde quiserem, o que impulsiona a criação de um time global e diverso em vivências, histórias e conhecimento. Nosso trabalho é pelos brasileiros e brasileiras que têm espírito empreendedor e a energia do fazer sendo parte de suas jornadas. Para quem acredita que amanhã sempre haverá um céu azul e muita conquista a ser alcançada :)Tá pensando em trabalhar com um time talentoso enquanto ajuda o dinheiro fluir para milhares de brasileiros?Aqui é o seu lugar! Vem #ViverNoAzul!Confira nossas vagas abaixo:https://site.neon.com.br/carreiraCaso queira conhecer ainda mais sobre a Neon, ficar por dentro das novidades do nosso app e entender tudo que fazemos por aqui, vem acompanhar a gente também no Instagram:https://www.instagram.com/timeneon

    Founded in 2016
    São Paulo, São Paulo, BRA
    1.8K employees (87 in marketing)
    64% recommend to a friend
    61% CEO approval

    Traffic Signals

    Monthly Visitors
    1.8M
    Traffic Source Mix
    Search
    40.7%
    Direct
    17.1%
    Referral
    2%
    Social
    0.4%
    Paid
    0.8%

    Headcount Trend

    Current headcount: ~1.8K

    Marketing Team

    Marketing Team Size
    50 (3% of company)
    Marketing Roles Posted (Last 30 Days)
    6

    Funding

    Total Funding
    $853M
    Last Raise
    $25M
    Series E, 8 months ago

    Funding History

    • Jul 2025
      Series E • $25M
    • Sep 2024
      Series E • $36.8M
    • Aug 2024
      Series Unknown • $25.6M

    Recent News