Responsibilities

• Define and lead the firm’s digital marketing and demand generation strategy across all channels to drive pipeline growth, client acquisition, and overall business impact
• Own and optimize marketing performance, including budget allocation, ROI/ROMI, CAC, and pipeline contribution, treating marketing spend as an investment portfolio
• Oversee execution and continuous optimization of digital channels (paid media, SEO, website, email, and content) in partnership with internal teams and external agencies
• Own the marketing technology ecosystem (HubSpot, Salesforce, and integrations), ensuring scalable systems, automation, and a seamless lead and client journey
• Build and maintain robust attribution, analytics, and reporting frameworks to measure performance, generate insights, and inform strategic decisions
• Partner cross-functionally with leadership, growth, and advisor teams to align marketing initiatives with business priorities and translate strategy into execution
• Build, lead, and develop a high-performing marketing team while managing agency and vendor relationships
• Drive innovation through the adoption of AI, automation, and emerging technologies to improve efficiency, personalization, and growth outcomes

Requirements

• 5–7+ years of experience in digital or growth marketing, with experience in lead generation and a track record of driving ROI, pipeline growth, and client acquisition
• Deep expertise across digital channels (paid media, SEO, website, email) and managing marketing budgets
• Strong analytical and data-driven mindset with experience in attribution, reporting, and marketing analytics
• Experience with marketing technology platforms (e.g., HubSpot, Salesforce), integrations, and automation to support growth
• Demonstrated ability to lead high-performing teams and partner cross-functionally to drive business outcomes