VP Creative PINK

New York City, NY (On-site)

$230K/yr – $305K/yrSenior Level12+ years expFull time

Posted 8 days ago

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Job Summary

Own and lead the creative vision for PINK, directing cross-functional campaigns, brand storytelling, and a world-class creative organization to fuel brand growth and customer connection.

Oversee global brand expression across marketing, digital, retail, and packaging.
Partner with multiple teams to translate consumer insights into compelling storytelling and measurable impact.

Job Description

Responsibilities

Define and evolve the overarching creative vision and visual identity of the PINK brand.
Ensure consistent brand expression across marketing, digital, social, retail, packaging, events, and other customer-facing channels.
Establish creative frameworks, standards, and guidelines that reinforce brand equity and differentiate PINK in the marketplace.
Anticipate cultural, consumer, fashion, and design trends that influence brand relevance and growth.
Lead the conceptualization and execution of seasonal campaigns, product launches, and key brand initiatives.
Oversee creative development from concept through production and final delivery.
Ensure campaigns align with business objectives while delivering innovative, consumer-first creative experiences.
Partner with Marketing and Merchandising teams to create compelling storytelling that drives engagement and conversion.
Collaborate closely with Brand Marketing, Merchandising, Product Design, E-commerce, Social Media, Public Relations, and Store Experience teams.
Influence enterprise strategy through creative insights and customer understanding.

Requirements

Bachelor’s degree in Graphic Design, Creative Direction, Marketing, Communications, Fashion, or related field or equivalent experience.
12+ years of progressive creative leadership experience within fashion, apparel, retail, lifestyle, or consumer brands.
5+ years leading large, multifunctional creative teams.
Proven experience developing integrated brand campaigns across digital, social, retail, and experiential channels.
Strong portfolio demonstrating innovative creative leadership and measurable business impact.
Exceptional creative vision and storytelling capabilities.
Deep understanding of brand strategy, consumer behavior, and omnichannel marketing.
Strong leadership, communication, and executive presentation skills.
Ability to balance creativity with business performance and operational excellence.
Expertise managing agency relationships, photo and video production, and large-scale creative budgets.

Victoria’s Secret & Co.

Victoria’s Secret & Co. (NYSE: VSCO) is a specialty retailer of modern, fashion-inspired collections including signature bras, panties, lingerie, casual sleepwear, athleisure and swim, as well as award-winning prestige fragrances and body care. VS&Co is comprised of market leading brands, Victoria’s Secret and Victoria’s Secret PINK, that share a common purpose of supporting women in all they do, and Adore Me, a technology-led, digital-first innovative intimates brand serving women of all sizes and budgets at all phases of life. We are committed to empowering our nearly 30,000 associates across a global footprint of more than 1,350 retail stores in nearly 70 countries. We strive to provide the best products to help women express their confidence, sexiness and power and use our platform to create connection and community while celebrating the extraordinary diversity of women’s experiences.

Founded in 2021

Columbus, Ohio, USA

29K employees (2,003 in marketing)

careers.victoriassecret.com