Responsibilities

• Define and evolve the overarching creative vision and visual identity of the PINK brand.
• Ensure consistent brand expression across marketing, digital, social, retail, packaging, events, and other customer-facing channels.
• Establish creative frameworks, standards, and guidelines that reinforce brand equity and differentiate PINK in the marketplace.
• Anticipate cultural, consumer, fashion, and design trends that influence brand relevance and growth.
• Lead the conceptualization and execution of seasonal campaigns, product launches, and key brand initiatives.
• Oversee creative development from concept through production and final delivery.
• Ensure campaigns align with business objectives while delivering innovative, consumer-first creative experiences.
• Partner with Marketing and Merchandising teams to create compelling storytelling that drives engagement and conversion.
• Collaborate closely with Brand Marketing, Merchandising, Product Design, E-commerce, Social Media, Public Relations, and Store Experience teams.
• Influence enterprise strategy through creative insights and customer understanding.

Requirements

• Bachelor’s degree in Graphic Design, Creative Direction, Marketing, Communications, Fashion, or related field or equivalent experience.
• 12+ years of progressive creative leadership experience within fashion, apparel, retail, lifestyle, or consumer brands.
• 5+ years leading large, multifunctional creative teams.
• Proven experience developing integrated brand campaigns across digital, social, retail, and experiential channels.
• Strong portfolio demonstrating innovative creative leadership and measurable business impact.
• Exceptional creative vision and storytelling capabilities.
• Deep understanding of brand strategy, consumer behavior, and omnichannel marketing.
• Strong leadership, communication, and executive presentation skills.
• Ability to balance creativity with business performance and operational excellence.
• Expertise managing agency relationships, photo and video production, and large-scale creative budgets.