VP of Content & Platforms at Ladies Professional Golf Association | USA

Ladies Professional Golf Association

VP of Content & Platforms

USA (Unknown)

Salary Not AvailableSenior Level10+ years expFull time

Posted 2 months ago

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Job Summary

Drive the LPGA’s digital content platform and strategy across owned and social channels to grow global fan engagement.

Must-have: 10+ years in social, digital strategy and content production with leadership experience.
Standout: Proven ability to manage large, distributed cross-functional teams.
Standout: Experience delivering international, localized content to grow a global audience.

Job Description

Responsibilities

Lead the LPGA’s Content & Platform Department across content strategy, social strategy, video production, design production, product (web and app) development, editorial storytelling and content distribution.
Maintain direct oversight of the department’s key verticals, including Video Production, Design Production, Social Media and Product (web and app) teams.
Define and execute the LPGA’s overarching digital strategy across third-party social platforms and first-party owned and operated platforms, including LPGA.com and the LPGA app.
Grow LPGA fandom across priority domestic and international markets through stronger storytelling, platform development, content distribution and fan engagement.
Establish clear strategic priorities by season, event and initiative across LPGA Tour, Epson Tour, brand, player, international, branded content and foundation programming.
Work within the broader Marketing and Communications team to define editorial narratives, content pillars, storytelling priorities and campaign frameworks across the full LPGA ecosystem, with a focus on marquee events.
Partner with the Head of Social to guide platform strategy, publishing strategy, channel management and audience growth across Facebook, Instagram, X, TikTok, YouTube, Snap, LinkedIn and international social presences.
Partner with the Head of Product to advance the LPGA’s owned and operated platform strategy, including website and app development, product roadmap, feature evolution and execution.
Partner with the Head of Video Production to ensure the LPGA produces high-quality short-form, long-form, vertical, archival, player, branded and feature video content.
Partner with the Head of Design Production to ensure the LPGA produces strong static and motion design assets that support social, web, app, editorial, video, branded and organizational needs.

Requirements

Bachelor’s degree required, preferably in Marketing, Communications, Business, Sports Management, Media, Journalism, Film Production or related field
10+ years of related experience in social media, digital strategy and content production
5+ years of leadership experience, managing large and distributed multi-disciplinary teams
Proven marketer with ability to grow audiences, engagement, reach and platform performance
Demonstrated integrator of content production (video, design) and distribution (social, web and app)
Deep understanding of social platforms, digital ecosystems and modern fan behavior
Familiarity with video production, graphic design, social publishing and web/app workflows
Experience developing content strategies on a campaign, event and year-round basis
Ability to turn performance reporting and audience insights into data-informed optimization
Experience in delivering integrated branded content, aligned with overall organic strategy
Experience in delivering international, localized content to grow a global audience
Experience working in live sports at the team, league or governing body-level required
Ability to manage complex workflows, competing priorities and high-volume content calendars
Impeccable attention to detail, strong editorial judgment and exceptional storytelling instincts
Established culture leader, with a passion for talent development and mentorship of direct reports
Strong cross-functional collaborator and communicator across departments
This item retained as a variant of the last line in the original; knowledge of golf and women’s sports preferred is listed in nice_to_have
Leadership is not confined to titles but is a shared responsibility at every level, empowering individuals to lead with vision and contribute to our overarching mission.