Responsibilities

• Lead the design and execution of brand‑driven commercial plans that align brand positioning with pricing, packaging, channels, and customer experience.
• Partner with Brand, Marketing, Product, Sales, and E‑commerce teams to translate brand narrative into offers, campaigns, and SKU strategies that drive trial and conversion.
• Own brand‑related go‑to‑market launches, limited editions, collaborations, and activations that generate both awareness and sales.
• Define how brand equity is monetized through product range, bundles, services, and premiumization.
• Measure and track the commercial ROI of brand investments (campaigns, sponsorships, storytelling, activations) and optimize accordingly.
• Serve as the bridge between brand and P&L, ensuring that brand decisions are grounded in customer demand and financial accountability.

Requirements

• 15+ years in brand, marketing, commercialization, or brand‑marketing leadership roles.
• Strong track record of turning brand strategy into revenue‑generating plans in competitive consumer or B2B sectors.
• Deep understanding of how brand, pricing, and channel work together to drive commercial outcomes.
• Executive presence, storytelling ability, and comfort driving cross‑functional commercial agendas.