Responsibilities

• Lead go-to-market plan development for new product offerings with cross-functional teams; prepare dealer promotional collateral and support development of marketing communications and training materials
• Support collaboration with the Freightliner, Western Star, and Detroit Brand Communications teams and Corporate Communications team, as needed, to refine key messages and develop branded content (literature, videos, social media posts, etc.)
• Direct marketing truck and trade show strategy development, manage cross-functional event planning, and represent DTNA at trade shows and other industry and customer-focused events
• Maintain oversight of proper product messaging and segment positioning in social media channels
• Lead collaboration with Segment Strategy and Product Strategy teams to understand market customer and competitor insights; develop compelling and authentic product talking points that clearly communicate customer value
• Collaborate with the Digital Marketing Team and ensure appropriate products/features are promoted in brand web sites and dealer-facing tools and apps
• Play lead role in developing strategy to capture competitor data/insights and communicate to internal stakeholders and DTNA dealer network; collaborate with digital marketing team to determine appropriate channel to distribute competitive information
• Act as main point of contact for internal (sales, etc.) and external stakeholders (dealers, customers, TEMs) for current, released product information
• Develop product presentations and present, including product “walkarounds”, to key stakeholders and customers
• Support development and maintenance of target segment sales, demo and trade association rebate programs
• Travel required up to 20% of the time

Requirements

• Bachelor’s Degree + 5-7 years of relevant experience, or 8 years of relevant experience in lieu of degree
• Proficient in Microsoft Office
• Strong Presentation Skills/Experience
• Marketing, project management, or engineering experience
• Freightliner and/or Western Star Product Knowledge
• An attached resume is required

Nice to Have

• Be able to demonstrate strategic thinking
• Handle multiple tasks in a fast-paced environment
• Be self-driven, work proactively and possess a can-do attitude
• Be flexible, with a willingness to pivot depending on market or DTNA needs or external events
• Possess strong presentation skills
• Work collaboratively with, and at times lead, cross-functional teams and engage with Freightliner, Western Star and Detroit brand agencies as needed
• Be customer (internal and external stakeholders) focused
• Be prepared to support informed technical conversations with Sales, dealers, and customers about DTNA’s vocational truck product, including what specifications and supporting technologies on each model contribute to ease of upfit, safety, dependability, and favorable cost of ownership.
• Build internal cross-functional network – brand management, training, segment strategy, platform strategy, sales, CAE, service, controlling, etc.