Vice President/Senior Vice President, Influencer + Celebrity Relations

New York City, NY (Hybrid)

$150K/yr – $190K/yrDirector/Executive10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own talent strategy and client facing influencer/celebrity relations across multiple practices, driving team growth, KPI based plans, and end-to-end talent procurement and casting with strong storytelling for luxury brands.

  • Talent strategy and casting: lead procurement, casting, and SAG-AFTRA coordination for global campaigns
  • Client strategy and cross division alignment: articulate brand image, set KPI driven plans, and ensure cross practice integration
  • Reporting and insights: manage weekly/monthly wrap ups and translate data into future campaign learnings

Job Description

Responsibilities

  • DAY-TO-DAY MANAGEMENT: - Responsible for a growing Influencer + Celebrity Relations team, LA (5)
  • Effectively lead, manage and mentor senior team members, while maintaining relationships with the junior team members to ensure a robust talent pipeline and foster career growth
  • Support client’s strategy and ensure articulation of the brand’s desired image and position, consistent communication of image and position to all constituencies, both internal and external.
  • Seamlessly manage and work across all BPCM divisions and practices, (Fashion, Beauty, Corporate Communications, Travel, Wine & Spirits) to foster seamless integration of Influencer + Celebrity Relations service teams across all accounts
  • Provide high-level strategic direction to clients on planning, initiatives and overall brand positioning
  • Ensure each client’s strategic plans are KPI-based and goal-driven and that our teams meet or exceed those KPIs and/or goals
  • Oversee all reporting for various clients including, but not limited to: weekly, monthly, and wrap up reports – analyzing + summarizing data (calculating total impressions #, examining trends, key learnings, gathering feedback and sharing insights, etc.)
  • TALENT PROCUREMENT: Drive effective talent strategy and procurement for all Agency clients’ celebrity and/or influencer focused programs and campaigns
  • Participate in internal and client dialogue and ongoing meetings and brainstorms about client’s talent campaign needs and devise strategies to move projects forward
  • Assist in talent casting needs for the agency, including vetting, researching and creating client-facing talent casting documents

Requirements

  • Minimum of 10 years of experience at a PR agency and/or in house; experience and expertise within Celebrity, Entertainment and Influencer programs
  • Adept at multi-tasking, working in a fast paced, entrepreneurial environment
  • Foster a diverse, inclusive and supportive working environment for all team members
  • Bachelors Degree, preferably in related fields such as Marketing, PR, Communications and/or Journalism
  • Ideal candidate to have preexisting relationships of agent, publicist, manager, and talent contacts
  • Strong writing, communication and presentation skills to effectively articulate ideas to clients, agency principals and colleagues
  • Possess a combination of creative and strategic thinking
  • Superior writing, communication and presentation skills
  • Exceptional interpersonal and relationship-building skills; adept at developing rapport with clients to maintain strong working relationships
  • Team leader with ability to mentor and develop junior team members

Preferred

  • High level of market knowledge across luxury, lifestyle brands (inference from role)
  • Experience managing large teams and budgets (inference from leadership responsibilities)

Benefits

  • Medical, Dental, Vision Benefits
  • 401k and additional supplementary benefits
  • WFH Stipend
  • Summer Fridays
  • Generous PTO policy with a 2-week holiday break in December
BPCM logo

BPCM

BPCM is a global strategic consulting and communications agency with offices in New York, Los Angeles and London, and partners worldwide. Evolving with the rapidly changing landscape, the agency develops and executes creative brand strategies to achieve measurable results. BPCM has worked with the world’s most iconic lifestyle, consumer and luxury brands for more than two decades. Its leadership in sustainability and corporate purpose is globally recognized, educating and advising clients across all categories on effective practices and actions while creating business opportunities that reverse the impact on the planet. Its Los Angeles office has earned an exceptional reputation for its strategic influencer, celebrity and VIP programs as well as managing the most impactful consumer events on the West Coast.

Founded in 1999
Brooklyn, New York, USA
131 employees (26 in marketing)

Traffic Signals

Monthly Visitors
5.4K
Traffic Source Mix
Search
28.6%
Direct
46.7%
Referral
5.8%
Social
17.3%
Paid
1.5%

Headcount Trend

Current headcount: ~131

Marketing Team

Marketing Team Size
19 (15% of company)
Marketing Roles Posted (Last 30 Days)
7