Vice President (VP) of Marketing

Winston-Salem, NC (Remote)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Own the growth engine across a multi-product portfolio by shaping the marketing function, making the funnel transparent, and turning category leadership into a community-driven platform story.

  • Strategy & org: set performance standards, build a high-performing marketing team, and unify brand across products
  • Pipeline & performance: ensure clean attribution, source-level CAC, and on-demand visibility of SQLs and conversions
  • Growth & movement: drive inbound, optimize channels with clear ROI, and grow a movement through community, content, and events

Job Description

Responsibilities

  • Own marketing strategy and execution across our multi-product portfolio
  • Assess and build the team: Set the standard, stand up a marketing org that performs
  • Make the pipeline legible: lead scoring, attribution, and source-level CAC, so SQLs and conversion are visible on demand
  • Grow inbound and convert more of it, and own the budget with a clear return on every channel
  • Unify the brand into one platform story: one company, many products, one category
  • Build the movement: turn our category direction into the community, content, and events the market follows

Requirements

  • A track record leading B2B SaaS marketing, including turning an inherited, mixed team into a high-performing one
  • Both sides of the house: real brand and category instincts, plus command of demand gen (SQLs, conversion, CAC)
  • Fluent in HubSpot and comfortable pulling the funnel report yourself
  • You've coached people up and made the hard call when someone wasn't right for the seat
  • Experience in a fast-scaling, high-volume B2B SaaS environment

    Benefits

    • Medical, dental & vision insurance (after 90 days)
    • 401(k) (after 90 days)
    • Unlimited vacation + 9 paid holidays
    • Paid parental leave
    Better Impact logo

    Better Impact

    Better Impact has been serving volunteer services and donor relations teams with program management software, since 2000. Small, medium and enterprise sized organizations across the USA, Canada, Europe, Australia, and New Zealand utilize our solutions. When you choose Better Impact, you receive more than intuitive, reliable, and secure products designed with your program needs in mind. The people behind Better Impact are an impressive extension of the product and of your team.Starting with Tony Goodrow, Founder and former CEO, whose passion project of building a web-based volunteer management solution for the hospice where his mother spent her final days sparked what is now a worldwide “we’re here to help” company.It’s those roots of giving back that is the common thread of every team member at Better Impact. It’s our culture. It’s our identity. THAT is what you are truly buying into when you choose Better Impact, and it spills over into the software solutions you value from us.A team of product developers relentless in delivering reliable solutions with frequent releases that have your program needs, user experience and accessibility standards in mind and is 100% unwavering in prioritizing the security of your confidential data as #1. A team of knowledgeable Software Sales Advisors ready to listen to your needs and provide ethical, honest, and educated advice throughout your journey, as you explore how our solutions can help you overcome program challenges.A team of Member Support Advisors ready to reach their helping hand out to yours 24/5/365, should you choose to lean on them throughout your software transition and beyond. Led by Houston Goodwin, CEO, our high level of employee retention is rare in SaaS—and it’s reflected in our remarkable customer retention. Our team remains a consistent face and voice for yours.After all, our very first member, who started with us in 2001, is still a member to this very day.Join our reliable family.

    Founded in 2000
    Hamilton, Ontario, CAN
    40 employees (5 in marketing)

    Traffic Signals

    Monthly Visitors
    2M
    Traffic Source Mix
    Search
    20.9%
    Direct
    57.2%
    Referral
    19.8%
    Social
    1.4%
    Paid
    0.5%

    Headcount Trend

    Current headcount: ~53

    Marketing Team

    Marketing Team Size
    5 (13% of company)