Vice President, Strategy at Publicis Collective | New York City, NY | $160K/yr – $256K/yr

Publicis Collective

Vice President, Strategy

New York City, NY (On-site)

$160K/yr – $256K/yrSenior Level10+ years expFull time

Posted 5 weeks ago

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Job Summary

Own cross-brand media strategy that turns data into business outcomes, balancing Consumer, Brand, and Business tensions while shaping upstream initiatives and thought leadership.

Strategic POVs and audience recommendations that translate into actionable recommendations for multiple brands
Team guidance and collaboration with other agency capabilities to turn insights into modern marketing solutions
Internal data analysis and industry knowledge to inform strategy and keep programs ahead of the market

Job Description

Responsibilities

Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives
Lead in creation of strategic approach that addresses Consumer, Brand, and Business tensions or opportunities
Elevate and provide critical thinking across a portfolio of brands + running projects
Guide and support internal teams in the application & positioning of strategic constructs & products
Guide and support team in data analysis to identify business, consumer, and brand insights to inform strategic approach to deliver business objectives, using syndicated and proprietary data resources
Drive innovation and thought leadership agenda both as a new business asset but equally within the agency to drive modern marketing solutions for our clients
Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience recommendations
Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals
Be familiar with widely used and emerging insight tools and media technology, channels, and terminology
Form collaborative relationships with other agency capabilities, partner agency teams and third parties as necessary

Responsibilities

10+ years of experience in media planning/strategy with progressive levels of responsibility
Proven track record of strategic leadership & oversight
Experience across all media types (national, local, digital, direct, programmatic, shopper, etc.)
Ability to translate data into viable business solutions to enhance strategies and meet deliverables
Ability to anticipate and quickly assess continually changing client needs and adapt resources and strategies accordingly
Excellent written and verbal communication, presentation, organizational, interpersonal and analytical skills
Excellent leadership ability to drive team to deliver results
Data storyteller and problem solver who can identify meaningful, singular, useable insights/tensions
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Thorough and proven ability to thrive in a fast-paced environment

Benefits

medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Publicis Collective

As the traditional marketing funnel collapses and fragmentation increases, clients rely on Publicis Collective to be the agency where their media, data, technology, and teams are connected by what matters most – business outcomes. Our strategic agency design, with the OS at the center, allows our expert practitioners to scale with precision, delivering media that drives measurable business performance and transformation. It's worth mentioning that we’re part of the global Publicis Media network. This means we’re backed by the power, resources, and scale of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. What’s special about Collective is this - our consultative practitioners think beyond media. We aim to be catalysts for business growth and innovation. We aspire to be the leading media agency for powering business outcomes, known for our unrelenting dedication to excellence.

New York, New York, USA

708 employees (236 in marketing)

www.publiciscollective.com