Vice President Strategic Marketing

Charlotte, NC (Remote)

$203K/yr – $297K/yrSenior Level12+ years expFull time

Posted 3 months ago

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Job Summary

Drive Eaton ES-A’s regional marketing by leading cross-functional teams to align strategy, data governance, and demand generation across Product Lines, Sales, and Global CoE.

  • Own cross-functional planning and analytics governance to support growth.
  • Must-have: 12+ years of marketing leadership in a BU/division environment.
  • Standout: coordination with Global CoEs and Creative Shared Services to activate campaigns.

Job Description

Responsibilities

  • Develop comprehensive marketing plans based on market analysis, ensuring initiatives support both short and long-term business objectives.
  • Lead marketing communication team comprised of demand and product marketing, experience centers, marketing communications operations, to deliver a strong regional integrated marketing strategy
  • Lead and coordinate the full segment operating planning cycle, which includes leading a cross functional team that will produce operating plans that facilitate aligning strategic priorities, financial targets, and resource needs across business units
  • Lead data management, analytics strategy, and ensure governance standards for ES-A
  • Implement robust data policies, oversee accuracy of reporting, and drive adoption of analytics tools to inform decision-making across the organization.
  • Drive cross-functional collaboration with Product Lines, Sales, Segment Strategy and Global Marcom leaders to ensure the ES-A marketing organization supports Eaton's growth objectives
  • Collaborate across the global marketing communications team, including with Global CoE’s and Creative Shared Services, to activate segment marketing campaigns that convert engagement into leads.
  • Develop, mentor, and align high-performing teams in alignment with the organization.
  • Provide ongoing coaching, set clear expectations, and utilize performance reviews to support professional growth and team cohesion.

Requirements

  • 12+ years in marketing, or commercial strategy roles, with significant leadership experience in a Division or BU environment.
  • Legally authorized to work in the US without company sponsorship.
  • An undergraduate degree is required. A Master’s degree is preferred.

Preferred

  • Demonstrated written, verbal, and interpersonal communications skills.
  • Demonstrated success in effectively and confidently providing “leadership” to employees in a constantly changing environment.
  • Strong experience working within matrixed organizations and/or with corporate COE structures.
  • Proven ability to drive strategy, execution, and measurable business results across multiple teams or business units.

Benefits

  • Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work
Eaton logo

Eaton

Eaton is an intelligent power management company dedicated to improving the quality of life and protecting the environment for people everywhere. We are guided by our commitment to do business right, to operate sustainably and to help our customers manage power ─ today and well into the future. By capitalizing on the global growth trends of electrification and digitalization, we’re accelerating the planet’s transition to renewable energy and helping to solve the world’s most urgent power management challenges. Eaton is an Equal Opportunity Employer. Eaton is committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law.

Founded in 1952
Dublin, Ireland, IE
53K employees (1,941 in marketing)

Traffic Signals

Monthly Visitors
2.5M
Monthly Google Ads Budget
$148.7K
Traffic Source Mix
Search
63.1%
Direct
30.7%
Referral
4.9%
Social
0.6%
Paid
0.6%

Headcount Trend

Current headcount: ~54K

Marketing Team

Marketing Team Size
1,398 (3% of company)
Median Career Experience
17 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$12B
Last Raise
$12B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $12B
  • Dec 2024
    Grant • $2.9M
  • Dec 2019
    Grant • $3M

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