Vice President, Sapphire Product Marketing Strategy

Wilmington, DE (Unknown)

$133K/yr – $190K/yrSenior Level7+ years expFull time

Posted 2 months ago

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Job Summary

Lead advertising and media programs for the Sapphire portfolio, turning business goals into integrated creative and media strategies.

  • Own end-to-end campaign development and cross-functional coordination.
  • Must-have: 7+ years in brand strategy or marketing communications.
  • Standout: Experience aligning with a Media COE and delivering data-driven optimization.

Job Description

Responsibilities

  • Serve as the day-to-day leader for advertising & media projects within the Sapphire portfolio, ensuring campaign strategy is carried through execution to maximize market impact.
  • Drive end-to-end management of creative campaigns and media plans, from ideation through execution, partnering closely with cross-functional teams including brand, media, experiences, finance, compliance, and external partners.
  • Develop and refine brand positioning, key reasons-to-believe (RTBs), advertising copy and creative ensuring alignment with overall Sapphire product strategy.
  • Collaborate with partners in Brand, Media, Talent, PR to define and deliver integrated marketing campaigns.
  • Conduct industry research, competitive analysis, and customer segmentation to inform the direction and prioritization of creative strategy.
  • Translate business goals into comms goals that are conveyed in actionable creative briefs and media strategy briefs for internal and external creative partners and agencies.
  • Lead the planning, development, analysis, and assessment of integrated communications plans with Chase’s Media COE team that align to Brand and business objectives.
  • Track, monitor, analyze campaign KPIs, and find opportunities to optimize future performance.
  • Lead cross-functional working teams, fostering collaboration and accountability to deliver on ambitious project timelines and objectives.
  • Prepare and present comprehensive project updates, business reviews, and strategic recommendations to executive leadership and other key stakeholders.

Requirements

  • 7+ years of experience in brand strategy, marketing communications, and/or advertising execution.
  • Demonstrated success managing complex, high-priority, or confidential projects in a matrixed organization.
  • Exceptional relationship management skills and the ability to influence and collaborate across diverse teams.
  • Strong analytical skills with a deep understanding of customer insights and data-driven decision-making.
  • Outstanding written and verbal communication skills, including building executive level presentations, and presenting to executive audiences.
  • Proven ability to manage multiple initiatives simultaneously and deliver results in a fast-paced environment.
  • Bachelor’s degree or equivalent experience required.

Benefits

  • We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location.
  • Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions.
  • This benefits includes comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more.
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JPMorganChase

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With a history tracing its roots to 1799 in New York City, JPMorganChase is one of the world's oldest, largest, and best-known financial institutions—carrying forth the innovative spirit of our heritage firms in global operations across 100 markets. We serve millions of customers and many of the world’s most prominent corporate, institutional, and government clients daily, managing assets and investments, offering business advice and strategies, and providing innovative banking solutions and services.Social Media Terms and Conditions: https://bit.ly/JPMCSocialTerms© 2024 JPMorgan Chase & Co. All rights reserved. JPMorganChase is an Equal Opportunity Employer, including Disability/Veterans.

New York, New York, USA
219K employees (4,490 in marketing)
81% recommend to a friend
89% CEO approval

Traffic Signals

Monthly Visitors
2.3M
Traffic Source Mix
Search
32.4%
Direct
41.2%
Referral
25.5%
Social
0.4%
Paid
0.4%

Headcount Trend

Current headcount: ~218.8K

Marketing Team

Marketing Team Size
2,953 (1% of company)
Median Career Experience
25 years
Median Tenure
8.6 years
Marketing Roles Posted (Last 30 Days)
52

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