Vice President of Publisher Acquisition and Growth

Brookfield, WI (On-site)

Salary Not AvailableSenior LevelFull time

Posted 2 months ago

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Job Summary

Own and scale the talent acquisition engine across inbound/outbound channels, uncovering a unified recruiting system, with measurable ROI, automation, and a test-and-learn approach driven by ATS/CRM tech.

  • Build and scale a high-volume acquisition engine with measurable ROI, balancing spend against LTV/CAC and cost-per-launch.
  • Stand up an outbound recruiting function with sourcing playbooks, cadences, and a unified field-ops system to hit regional growth.
  • Design nurture and automation programs to improve candidate readiness, convert demand to hires, and drive efficiency with ATS/CRM and AI tools.

Job Description

Responsibilities

  • Build and manage a diversified acquisition strategy. You will allocate spend based on downstream conversion, unit economics (LTV/CAC), and cost-per-launch.
  • Stand up and scale a world-class outbound recruiting team. You’ll define the target market strategy, build the sourcing playbooks, and implement the outreach cadences that deliver a predictable pipeline.
  • Design sophisticated nurture systems to improve candidate readiness and yield. Increase conversion from existing demand to reduce reliance on incremental paid spend.
  • Ensure corporate recruiting and field operations function as a single, unified system to meet regional growth objectives.
  • Optimize inbound, outbound, and referral workflows for efficiency and scalability. Manage acquisition costs and drive automation and technology integration to improve performance.
  • Lead a high-performance recruiting organization with clear ownership, dashboards, forecasting, and accountability for results.
  • Implement a test & learn program that will rigorously prioritize and measure every change, using automation, AI, and modern tech stacks (ATS/CRM) to drive efficiency.

Requirements

  • Education: Bachelor’s degree or equivalent experience.
  • Has built and scaled high-volume acquisition engines for customer-facing roles (Sales, Franchises, or 1099 talent).
  • Strong performance-driven background applying measurement and optimization to the entire talent acquisition pipeline process.
  • Strategic, adaptive and problem-solving mindset and strong hands-on orientation ranging from talent acquisition strategy over a 12–18-month period, to ensuring day-to-day issues are addressed and resolved quickly.
  • Outstanding team leadership skills to hire, train and drive the success of each team member.

Preferred

  • Experience in franchise, agent, entrepreneurial, or distributed field-sales recruiting environments.
  • Expert in leveraging ATS, CRM (HubSpot/Greenhouse), and AI tools to create a competitive advantage.
  • Experience in performance marketing or lifecycle automation.
  • P&L-style accountability experience with budget and operations orientation, ensuring ROI of the entire acquisition engine.
  • Proven ability to architect a modern growth stack, expertly blending AI, social media tools, and robust systems into a seamless, high-performance engine.
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Best Version Media

Best Version Media simplifies local marketing by offering small and midsize businesses a complete mix of solutions to keep them top-of-mind, from community magazine ads to digital campaigns and online presence tools. Fortune, Glassdoor, Great Place to Work, and USA Today have recognized our rapid growth and award-winning culture since our founding in 2007.Our full suite of marketing services includes:• Print ads in our local magazines: We offer a variety of sponsorship opportunities in our monthly community magazines to keep businesses top-of-mind in a competitive market.• Expert-crafted digital ads: From display to social media ads, we help businesses reach the right audience and track results.• Online listings: We help local businesses manage their online business information, improving their searchability and reach.• Review management: From one convenient dashboard, businesses can monitor customer feedback and respond to reviews across a range of platforms.

Founded in 2007
Brookfield, Wisconsin, USA
2.4K employees (1,940 in marketing)

Traffic Signals

Monthly Visitors
50.9K
Monthly Google Ads Budget
$36
Traffic Source Mix
Search
37.8%
Direct
54.5%
Referral
5.4%
Social
1.7%
Paid
0.5%

Headcount Trend

Current headcount: ~2.4K

Marketing Team

Marketing Team Size
1,808 (74% of company)

Funding

Last Raise
Private Equity, 7 years ago

Funding History

  • Oct 2018
    Private Equity

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