Responsibilities

• Analyze market trends, customer needs, and competitive dynamics to inform product strategy and identify growth opportunities. Leverage market trends, competitive intelligence, and user research to guide ongoing differentiation and shape solution positioning.
• Be the subject matter expert for CP solutions, maintaining deep knowledge of customer needs, competitive offerings, and industry trends. Identify product gaps and opportunities for innovation
• Own the refinement of the CP payments positioning and messaging framework for Merchant Services clients and prospects across Mid-Corporate and Enterprise segments. Craft differentiated value propositions for hardware, software, and integrated solutions, including third-party devices, proprietary terminals, and biometric payments.
• Lead product naming and packaging for CP solutions, collaborating with Product and Strategy teams to ensure clarity, consistency, and market impact.
• Develop go-to-market strategies for new and existing payment solutions for partner and direct channels, ensuring strong market fit and differentiated positioning.
• Work closely with Product, Sales, Commercialization, Operations and MidCorp/Enterprise Marketing teams to ensure seamless product launches and ongoing market success.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field; MBA or advanced degree a plus.
• 7 + years of product marketing, go-to-market, or related experience, ideally in payments, B2B technology, SaaS, or financial services; Experience launching and scaling products through partner and direct channels; strong narrative and enablement portfolio.
• Proven experience developing clear and compelling value propositions that clearly differentiate our offering and communicate the superiority of our solutions.
• Experience defining segmentation, personas, and buying journeys to enable precise audience targeting for marketing strategies.
• Proven track record of launching and scaling products in competitive markets.
• Exceptional communication, storytelling, and stakeholder management skills.
• Strong analytical and strategic thinking abilities.
• Experience in the payments industry is a plus, but not required—candidates with a passion for technology-driven innovation and customer-centric marketing are encouraged to apply.
• Ability to thrive in a fast-paced, matrixed environment and lead through influence.
• Highly strategic and ability to take complex solutions and create clear, benefits-driven messaging that resonates with target audience.
• Solutions-driven, able to manage multiple initiatives simultaneously and thrive under pressure and tight deadlines.
• Excellent written and verbal communication skills, with ability to clearly and succinctly articulate complex information to a diverse audiences.
• Willingness to "roll up your sleeves" and own projects.
• Ability to build strong cross-functional partnerships through collaboration, including with Product, Sales, Commercialization, and Marketing peers.

Preferred

• MBA or advanced degree a plus
• Experience in the payments industry is a plus

Benefits

• Comprehensive health care coverage
• On-site health and wellness centers
• Retirement savings plan
• Backup childcare
• Tuition reimbursement
• Mental health support
• Financial coaching and more