Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies.

• Lead and shape the overall product marketing strategy, including positioning, messaging, pricing, and go-to-market strategies.
• Collaborate with product management and development teams to understand market needs, customer pain points, and key product differentiators.
• Drive alignment between product, marketing, and sales teams to ensure consistent messaging and execution across all touchpoints.
• Champion the voice of the customer to ensure products and marketing resonate with target audiences.
• Lead the development of go-to-market plans for new product launches and feature enhancements.
• Oversee the creation of marketing collateral (e.g., product briefs, datasheets, presentations) to support sales and customer success teams.
• Collaborate with demand generation and content teams to develop targeted campaigns and initiatives that drive product awareness, lead generation, and customer acquisition.
• Provide ongoing training and support for sales teams to help them understand the products, competitive advantages, and value propositions.
• Lead, mentor, and grow the product marketing team, fostering a high-performance culture focused on results, collaboration, and innovation.
• Proven ability to build and scale community-driven growth initiatives, including partnerships with tech alliances, ecosystems, and developer communities, to drive brand awareness, customer loyalty, and revenue growth.