Responsibilities

• Develop and lead enterprise performance marketing strategy aligned with revenue and growth goals
• Oversee global acquisition, conversion optimization, retention, and lifecycle marketing initiatives
• Manage multi-channel digital marketing programs including paid media, search, social, affiliate, and programmatic channels
• Collaborate with product, analytics, sales, operations, and executive leadership teams to align growth strategies
• Analyze campaign performance, customer behavior, and market data to identify optimization opportunities
• Establish KPI frameworks, attribution models, and performance reporting standards
• Optimize marketing spend efficiency, ROAS, CAC, and overall funnel performance
• Identify and scale high-performing acquisition channels and growth opportunities
• Lead experimentation frameworks including A/B testing and conversion rate optimization programs
• Build and mentor high-performing performance marketing, growth, and analytics teams

Requirements

• Bachelor’s degree in Marketing, Business Administration, Economics, Statistics, or related field
• 12+ years of experience in performance marketing, digital growth, or marketing leadership roles
• Proven success managing large-scale acquisition and data-driven marketing programs
• Strong analytical and strategic thinking capabilities with deep fluency in marketing metrics
• Experience with analytics platforms, attribution tools, CRM systems, and ad platforms
• Strong leadership, communication, and stakeholder management skills
• Experience operating in high-growth, competitive, or global environments

Preferred

• Performance marketing strategy and optimization
• Digital acquisition and lifecycle marketing
• Marketing analytics and attribution modeling
• Conversion rate optimization (CRO)
• Paid media and multi-channel campaign management
• Data-driven decision-making
• Cross-functional leadership
• Team development and organizational scaling