Vice President of Performance Marketing at Aspen Dental | Chicago, IL | $220K/yr – $270K/yr

Aspen Dental

Vice President of Performance Marketing

Chicago, IL (On-site)

$220K/yr – $270K/yrSenior Level15+ years expFull time

Posted 4 months ago

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Job Summary

Drive Aspen Dental’s performance marketing to acquire high-value patients across service lines and markets.

Must-have: 15+ years in performance marketing with digital-first acquisition.
Standout: Experience building and leading a high-performing cross-functional team.

Job Description

Responsibilities

Develop and lead a comprehensive performance marketing strategy to maximize total and high-value patient acquisition across Aspen Dental’s service lines.
Drive omnichannel acquisition across search, television, display, social media, programmatic, and emerging media - balancing national strategy with hyper-localized marketing by market and demographic.
Bring demonstrated expertise in digital acquisition across Meta, TikTok, YouTube, LinkedIn, and modern paid search.
Implement AI-driven marketing strategies and the latest advertising products to drive competitive advantage and spend efficiency.
Partner with brand and creative to ensure channel-specific content drives high-value patient engagement.
Lead robust testing and advanced measurement to continuously optimize performance based on lead quality/intent and revenue value.
Translate data into actionable improvements, partnering cross-functionally to optimize the full digital patient journey and conversion of paid leads to appointments / services.
Ensure compliance with industry standards and patient privacy regulations.
Build and mentor a high-performing digital marketing team, managing internal members and agency partners – and working collaboratively with group analytics support.

Requirements

Bachelor’s degree in Marketing, Business, or related field; MBA or equivalent advanced degree preferred.
15+ years of progressive experience in performance marketing, with a strong track record in digital-first consumer acquisition, and high growth, compliance-oriented industries.
Proven expertise in AI-driven marketing tactics, advanced measurement techniques, and the latest digital advertising products.
Deep expertise across performance channels including paid search, social, programmatic, video and affiliate.
Strong analytical skills with a history of translating complex data into actionable insights and strategic initiatives.
Experience leading national and localized marketing strategies across a diverse portfolio.
Excellent leadership, communication, and cross-functional collaboration skills.

Benefits

A generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match

Aspen Dental

3.1 Glassdoor

When you say “Yes” to Aspen Dental, you get a great career and so much more. From mentors invested in your success, to a support network that has your back, joining Aspen Dental can give you the career you never imagined and the financial well-being to live the life you always wanted. When we launched Aspen Dental, we set out to break down the barriers that made it hard for patients to keep up withtheir dental health—affordability, transparency, and access. We knew the key to better patient care started with the provider, so we changed how the dental business worked. We built new relationships, expertise, and tools to help dentists run their businesses more effectively and better care for their patients. Fast forward, and over 20 years later, we’ve launched more than 900 Aspen Dental locations—by doing so, I’m proud to say we have changed access to dental care nationwide. But there’s more work to do. Healthier, happier smiles were just our beginning.Aspen Dental now joins a new portfolio of businesses with TAG - The Aspen Group as their parent business support company for our suite of healthcare brands.ABOUT TAG - THE ASPEN GROUPTAG was built on the simple idea of bringing better healthcare to more people. TAG and the independent healthcare practices it supports operate more than 1,100 locations in 45 states through its four healthcare support companies: Aspen Dental®, ClearChoice®, WellNow® and ChapterSM. Combined, the companies serve more than 30,000 patients a day and more than 8 million patients each year. TAG is headquartered at 800 W. Fulton Market in Chicago.

Founded in 1998

Chicago, Illinois, USA

8.9K employees (57 in marketing)

www.aspendentaljobs.com

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