Responsibilities

• Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel advertising campaigns. This includes:
• Join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
• Develop paid media strategies, translating short- and long-term client goals to digital tactics and KPIs, while advancing comprehensive work plans for internal and external teams
• Paid media strategies and tactics will be tailored to both B2B and B2C audiences. Campaign audiences may include real estate brokers, investors and institutional capital; industry specific brands such as tech, FIRE or retail; consumers from across specific geographies.
• Create advertising strategies and media plans from scratch, taking big picture ideas and identifying the digital platforms and tactics that will help meet goals
• Manage and advise junior staff on the execution and optimization of omnichannel campaigns across a variety of platforms including Meta Business Manager, Google Ads and more
• Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
• Work with the accounts team to stay up-to-date on all client news, events and priorities
• Problem-solve and troubleshoot in ads platforms when crises inevitably arise
• Collaborate with colleagues across organic social and earned media