Vice President, Integrated Marketing at Wisconsin Milk Marketing Board, Inc. | Madison, WI

Vice President, Integrated Marketing

Madison, WI (On-site)

Salary Not AvailableDirector/Executive15+ years expFull time

Posted 2 months ago

The other 99% submit and hope. You're about to do something different.

Lead unified, high-impact marketing for a Wisconsin dairy brand—aligning brand, retail, and partnerships into integrated programs.

Own go-to-market strategy across brand, digital, events, and partnerships.
Must-have: 15+ years in senior CPG marketing leadership with proven brand-building and growth execution.
Standout: Experience coordinating domestic and international trade shows and cross-functional teams.

Lead and unify brand, retail/channel, creative, and industry-facing marketing strategies into a cohesive go-to-market approach.
Strategic advisor to shape DFW marketing investments for high-impact growth and measurable outcomes.
Transform brand strategy into programs across digital, retail, media, events, and industry partnerships.
Lead the creative function and DAM system to ensure best-in-class execution and brand consistency.
Oversee domestic and international trade shows and events, guiding buyer engagement strategies.
Collaborate with the DPP team to align marketing efforts with industry needs and storytelling.

Must be a very seasoned, CPG marketing executive, with a bachelor’s degree plus at least 15+ years of progressive marketing leadership experience.
Proven ability to build brands, develop strategy and execute impactful marketing programs.
Ability to influence, lead and collaborate across teams and diverse target audiences.
You will positively contribute to a culture of unity and excellence at DFW by being hungry, humble and smart.